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Tips, Tools, Thoughts, and Resources

Master the Art of Finding the Right Referrals::Rachel Leone


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Referrals are an important part of any successful business and shouldn’t be overlooked. 

Referrals don’t just happen (though that would be wonderful). 

You need to be creative, persistent, and implement a strategy to generate them. 


In today's conversation, Rachel and I cover the 4 tips to generate referrals:

.... Word of Mouth

.... Social Media

.... Karma

.... Follow Up.


The key is ALWAYS the...

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Gain Clarity With Intuition :: Cyndi Stewart, Ph.D.

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 As my first guest of the new year, Cyndi Stewart, Ph.D. brought the energy and the hope.

My Takeaways:

  • Pay attention to your “energy bank”
  • As entrepreneurs, we benefit from using our intuition, our Akashic records (8th chakra) to inform our progress, remove blocks, propel us forward
  • Pay attention to the Art of the Question...What are you really asking?... What's behind the question?

Cyndi and I started our conversation in my...

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Email Deliverability - What To Do. What NOT to Do

Recently, our digital marketing mastermind group had a conversation about emails (MailChimp, Constant Contact, ActiveCampaign, etc) ending up in our subscribers' "other" folders or, worse, in their spam folders. 

So much goes into successfully delivering an email to the inbox,

Here are a few best practices to keep in mind. (I'll be using Constant Contact for an example here, but most tips will also apply to other 3rd party email platforms)

 (note: you can download this blog as a pdf...

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Strength in Community

For the most part, I am a solopreneur.

On the other hand, I rely on a number of people in my life who have become my ‘board of directors’ of sorts.  Through various accountability and collaborative groups that I’ve participated in over the years, I’ve strengthened friendships, made measurable progress towards goals, and continue to grow thanks to the support I’ve received.

What are the benefits of a consistent accountability/mastermind group?

Mutual support....

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Your LinkedIn Profile - Get Noticed :: Kristen Tagliamonte

Today's session is ALL about LinkedIn.

LinkedIn is all about making connections, from individuals you know personally to individuals you wish you knew. It's the clear leader among social media for connecting with prospects, collaborators, and potential hires.

First off today, I offer some suggestions on organizing contacts to identify your 'Dedicated Brand Evangelists" (YOU are the brand), "Amplifiers",  and your "Bring 'em Closer candidates' 

Using a version of an exercise from...

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Livestream Your Business:: Dave Englund

Dave Englund
Englund Studio

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First off, this week, my digital marketing tip of the week is to use your "freebie" (lead generator) as your new business card. With most of us doing our networking online these days, a list-growth strategy makes all the sense. 

Instead of just plopping your website address into the Zoom chat, offer a piece of yummy content, or other resources that the Zoom participants can sign up to receive. You'll bring them...

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Efficiency Is Key:: Dennise Kowalczyk

Dennise Kowalczyk
CTD Creative

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Efficiency - We all aspire to get more done in our businesses.

It’s probably the one thing I hear most from service-based professionals, “I just don’t have enough time to get everything done that I need to”

So how?  

How can we figure out the tools, strategies, support that will get us to those high-efficiency goals?

In today’s conversation with Dennise Kowalcyk of CTD Creative...

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5 Distinctions That Drive Profits:: Brittany Drozd

5 Distinctions That Drive Profits
Brittany Drozd

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First off, Susan offers her thoughts and some tips on list-growth strategy using a ‘freebie”, a sign-up form, and a simple welcome email.

Here’s a link to download a worksheet on creating your lead generator.  


Then, we get to experience the wisdom of Brittany Drozd talking about the 5...

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Why Create a Welcome Email?

I am guessing that you're probably a lot like I am.

If I am walking into a store, or if I'm visiting your website to learn more about someone's business, I'm going to expect a warm reception.

We've all heard it before.

First impressions matter.

A welcome email series helps you open up a conversation with your customer. You get to set the expectations on the types and frequency of content your customer will receive.

Your welcome email will be the first impression...

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Intuitive Eating & Whole Body Health :: Lisa Dahl

Lisa Dahl
Lisa Dahl Wellness

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In the top part of today's show, I offer insights on landing pages, lead generators, and how to make the most of them to grow your list, attract and nurture a larger audience that will, eventually, convert to clients. 


Entrepreneurship can be exhilarating and it can be exhausting. We show up as our best when we feel our...

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