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Tips, Tools, Thoughts, and Resources

They Only Care About the PROBLEM You Solve.

I just listened to a 6-minute jewel from Donald Miller on the Business Made Simple Podcast and couldn't wait to share it with you.  

The topic is: How to Discover the Specific Problem You Solve

Whether you are speaking to another person, creating a website, posting on social media, or sending emails...... 

No one will ever hire you unless they understand the problem you solve.

In this podcast, Donald Miller and Bobby Richards answer this question posed...

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Mothers Day Marketing

I am sort of a Grinch.- or maybe, better stated, a holiday questioner.

 Valentines Day, Siblings Day, Puppy Day…. I don’t buy into running to the store to purchase over-priced cards, boxes of cheap chocolate, or squeaky toys because of someone else’s idea of a marketing opportunity.

But…..We do have Mother’s Day coming up….and that leaves me to consider….

Is Mother’s Day a “Hallmark holiday”?

I’ll leave that to you to...

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Email Marketing vs. Social Media


You’re running a small business, so I know that your marketing budget and your time are probably stretched thin. With that in mind,  it probably makes a lot of sense for you to focus your efforts on one specific marketing channel rather than several. Ah....but then, that begs the question: which is better, email marketing or social media?

The truth is that while social media is busy and may seem like where things are happening, email is still king when it comes to...

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I’m guessing it’s been a while since you’ve reviewed some of your online listings and social profiles. One thing to remember is that unless you have a fairly major website, your social networking profiles may be the first thing that comes up on Google searches, so you are well-served to review them to make sure they are accurately portraying you and the work you do.

I think it's helpful to start thinking of each of your social media profiles and other online listings...

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Why Does Your SUPERPOWER Matter to Your Clients?

As an fact, as a service-based professional, one of the most valuable lessons that can be learned is that we all have our unique superpowers.

What I mean by that is that each one of us has certain things we’re exceptionally good at and have endless energy for.

Ugh....but way too often we don't give our superpowers enough attention. We get caught up in the idea that we need to be good at everything.  

What I'm learning more and more these days, is...

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Email Marketing and Holiday Planning April 2021

Looking to find a way to drive more traffic online? Need ideas for spring sales? 
Whatever your goals are for the start of the season, the content here will help you make April the best month of your year.



It's easy to be feeling stressed right now about our current situation, but don't make remembering to send an email another reason to be. Take some time at the start of the month to prep your messages, then....set them up to be sent...

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Ditch Perfectionism

Join me and Britnie Hurd, Alignment Neuro-Astrologist in conversation about our dancing around perfectionism.

Discover the #1 cause of perfectionism 
How can Astrology reveal your untapped gifts? 
How you can create lasting feelings of confidence, success, and freedom?

Schedule with Britnie: or connect on Facebook.


Why Have A Welcome Email Nurture Series


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Kindness is Cool and Smiles are Free


Do you think I would not be drawn in immediately to a project with that tagline?

Kindness is cool.
Smiles are free.

When I received a message through Podmatch to check out Russ John's broadcast, at first I thought, "Hmmmm.  Pirate Broadcast?  How is that even a thing? And what could I possibly add to such an endeavor?"

So, of course, I went on all the platforms, listened to a bunch of Russ' broadcasts, and realized....

"Yup.  Here's a message I can get behind!"


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How To Be Unforgettable and Highly Referable To Your Network

Shaily Hakimian

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First off..... I get real and let you know how Clubhouse almost broke me.

Well, it didn't really break me....and it wasn't actually Clubhouse -it was just the feeling that I had to be everywhere - doing all the things. 

It was great to have Shaily Hakimian, Your Social Media Sherpa on hand to talk me down off the ledge. 

Shaily tells me that her superpower is tricking people into believing in themselves using their...

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First, Best, or Different?

Mike Verret

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How can we talk about our business in a way that makes people say, “Tell me more!”


Mike Verret is a marketing consultant for small businesses that want to grow.

Mike says: "I get what it’s like to start a business. In the beginning, you have this great idea. And then one day you wake up and realize that in making your dream a reality, it actually slipped through your fingers. It’s not just about your...

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