Ah, November.
Summer feels like a pleasant memory.
Just when fall has just begun, we start to get those winter and holiday pokes and prods — Anxiety sets in as we think about the 'things' we need to do to make sure we make the most of the winter months to grow our business.
As you know, spending and donations increase significantly during the holiday season, presenting huge opportunities for small businesses and nonprofits.
You may already know that it takes at least 6 - 8 touches before a prospect takes action with you. Let's get you growing by nurturing your relationships with your potential and your existing clients.
To help maximize your results during the holiday season, you can start engaging with your audience through email marketing TODAY!
Here are some content ideas for the coming month.
November Awareness Themes
Other fun holidays and celebrations:
More thoughts about November marketing:
1: THANKS GIVING Newsletters
It’s not enough to just say “thanks.” To be meaningful, your “thank you” has to be genuine and thoughtful.
Let your customers know that when you say “thank you,” you mean it.
2: STAND OUT with Your Meaningful Stories
November seems like such a rush, because, although, we think about it as Thanksgiving month, but, if we're honest, Thanksgiving barely gets its proper recognition anymore because we are all rushing right into the winter holidays with Black Friday, Small Business Saturday, and Cyber Monday.
So - of course, go ahead and tell your clients and customers "Thanks" in your emails, but - what if you decide to stand out a bit?
This year, go ahead and put a spotlight on World Communication Week (Nov 1 -7) and use your platform on creating some genuine communication with your readers. You can go ahead and implement some Storytelling Marketing into your newsletter or blog.
Choose a November holiday or two from the list above and create a blog post letting your community know what that holiday means to you, your life, and your business. Open that door to communication by sharing the story in your newsletter. Continue the conversation on your social media.
How to get started:
Choose a holiday that speaks to you.
Scribble down some thoughts on what stories you'd like to share with your readers.
Don't hesitate. Do it now. Stand out from the others by communicating with your stories.
The more your audience sees you show up, the more they understand who you are, what you do, how you help people, how to utilize your services, and how to refer you to others, the more they can recognize you as the person to help them move forward - or how to recommend you to others.
This season - DO THE THINGS that will help you SHOW UP.
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