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Tips, Tools, Thoughts, and Resources

Email Deliverability - What To Do. What NOT to Do

Recently, our digital marketing mastermind group had a conversation about emails (MailChimp, Constant Contact, ActiveCampaign, etc) ending up in our subscribers' "other" folders or, worse, in their spam folders. 

So much goes into successfully delivering an email to the inbox,

Here are a few best practices to keep in mind. (I'll be using Constant Contact for an example here, but most tips will also apply to other 3rd party email platforms)

 (note: you can download this blog as a pdf...

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Strength in Community

For the most part, I am a solopreneur.

On the other hand, I rely on a number of people in my life who have become my ‘board of directors’ of sorts.  Through various accountability and collaborative groups that I’ve participated in over the years, I’ve strengthened friendships, made measurable progress towards goals, and continue to grow thanks to the support I’ve received.

What are the benefits of a consistent accountability/mastermind group?

Mutual support....

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Your LinkedIn Profile - Get Noticed :: Kristen Tagliamonte

Today's session is ALL about LinkedIn.

LinkedIn is all about making connections, from individuals you know personally to individuals you wish you knew. It's the clear leader among social media for connecting with prospects, collaborators, and potential hires.

First off today, I offer some suggestions on organizing contacts to identify your 'Dedicated Brand Evangelists" (YOU are the brand), "Amplifiers",  and your "Bring 'em Closer candidates' 

Using a version of an exercise from...

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Livestream Your Business:: Dave Englund

Dave Englund
Englund Studio

Click the image for the full interview.  

First off, this week, my digital marketing tip of the week is to use your "freebie" (lead generator) as your new business card. With most of us doing our networking online these days, a list-growth strategy makes all the sense. 

Instead of just plopping your website address into the Zoom chat, offer a piece of yummy content, or other resources that the Zoom participants can sign up to receive. You'll bring them...

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Efficiency Is Key:: Dennise Kowalczyk

Dennise Kowalczyk
CTD Creative

Click the image for the full interview.

Efficiency - We all aspire to get more done in our businesses.

It’s probably the one thing I hear most from service-based professionals, “I just don’t have enough time to get everything done that I need to”

So how?  

How can we figure out the tools, strategies, support that will get us to those high-efficiency goals?

In today’s conversation with Dennise Kowalcyk of CTD Creative...

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Intuitive Eating & Whole Body Health :: Lisa Dahl

Lisa Dahl
Lisa Dahl Wellness

Click on the image for full access to the interview.

In the top part of today's show, I offer insights on landing pages, lead generators, and how to make the most of them to grow your list, attract and nurture a larger audience that will, eventually, convert to clients. 

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Entrepreneurship can be exhilarating and it can be exhausting. We show up as our best when we feel our...

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Mastering A Money Mindset:: Jessica Miller

Jessica Miller
Brand New You

Click on the image for full access to the interview.

My weekly digital marketing tip invites you, the solo-professional service provider, to show up with generosity and integrity for your potential clients by focusing on their struggles and how you just might be the answer to their needs.

Then - I know you will love this conversation with Jessica Miller of Brand New You.

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The Lost Art of Love Letters

My Dear Friend,

As I sit down at the desk to write to you, the sun is just beginning its ascent over the embankment. The light filters through the autumn leaves creating sprinkles of orange and yellow throughout the room. I think of you......
 
OK....this is not exactly the love letter I'm talking about today.... but, then again....maybe it is.
 
I am thinking of you.
 
It is likely that you have some resistance to creating marketing content.
 
Lately, you've said, at...
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Sales Copy That Converts:: Kate Hollis

Kate Hollis
Kate Hollis Communications

Click on the image to access the full interview.

Lately, I’ve noticed that many of the professionals I talk to are stressing a bit....spending a lot of their energy on whether or not their “About Page”,  their “Sales Page”, their “Welcome Email” language really and truly reflects who they are...their ‘why’....how they can actually bring about change for the clients they want to work...

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Increase Your Visibility With Podcasts:: Patricia Raskin

Patricia Raskin
Positive Media Pioneer

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The key to retaining clients is having the “know, like, and trust” factor.

Patricia Raskin, ”positive media” pioneer, and I talk about the benefits of having a podcast.

  •  Low barrier to entry. It's relatively easy...there are many platforms to use. (anchor.fm is one).

  •  You offer listeners easy access to you...helps you grow Know Like Trust. It's intimate....you can share...
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