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Tips, Tools, Thoughts, and Resources

Write Now, Right Now :: Rusti Lehay

Rusti Lehay
Word Quest

Click on the image listen to the full episode

Rusti says, "If you've lived and breathed, you have a story." Companies and businesses have stories as well. How are you sharing yours?

My Top Takeaways:

  • Readers like to figure things out....leave some things for readers to figure out.
  • If you hire an editor, make sure she helps you tell your story in your own words. You and your editor are equal parts in the process.
  • There's always SOMEBODY waiting for you to tell your...
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Develop Your Authentic Brand :: Justin Kerr

Justin Kerr Design

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Developing a brand for your business can be intimidating enough, but developing a brand that's authentic to your core beliefs, your vision, and the mission you want to accomplish can seem overwhelming.

Top Questions To Ask Yourself:

  • What is True to you?
  • What makes you stand out?

My digital marketing tip this week is a common hiccup when planning Zoom conference calls using the webinar function.


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Planning for Action :: Liana Cassar

Liana Cassar
Cassar Consulting

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*** Register for the Hope and Help for Small Businesses workshop: Tuesday, May 12 1PM  ***

To emerge from the business disruption so that you can end up where you want your business venture to be - now is a good time to start planning.

My Takeaways:

1: Breathe
2: Have faith in Humanity
3: Assess the impact of this current disruption
4: Create an ACTION plan: We will either adapt or have a contingency plan

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The Essence of Genuine Communication :: Liz Solar

Liz Solar
Liz Solar Voiceover
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We are technologically able to communicate with anyone, anytime, anywhere.

What we REALLY crave is GENUINE connection.

My Takeaways:

  • Engagement is going to be what separates you from the rest.
  • Real communication happens when there are transmission and receiver.
  • Asking people for more information shows that you're interested.

Our overly scheduled, plugged-in life provides so many distractions that we often don't...

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Speak Up :: Wendy Silver

Wendy Silver
Beyond the Workplace, LLC
Overcome Fear of Public Speaking

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Top Takeaways:

  • Overcome the "Myth of the Expert"
  • Preparation and practice are key.
  • Fear and anxiety are not necessarily bad things.

 What did I love about today's conversation with Wendy?  We were soooo on the same page.  So often, the resistance my clients feel to showing up truly as themselves in their online platforms is similar to the resistance we feel when...

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Smartphone & Good Video Storytelling :: Brad Powell

Brad Powell
Awesome Videomakers

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Brad Powell is a business video coach and livestream videographer who teaches entrepreneurs how easy it is to create engaging video campaigns with just a smartphone and good storytelling.

Top Takeaways:

  • Video is story-telling Not fact-telling
  • Video is the most effective, efficient way to reach people at scale, who you've never heard of you before.
  • Keep in mind….what do you want people to do after they watch...
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Time Is Your Most Valuable Assett :: Shelia Perkins

Shelia Perkins
WilsonPerkins Lifestyle Management | Concierge

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This week's topics:

  • Use frequently asked questions to attract ideal clients
  • Time is your most valuable assett.
  • A former corporate project manager creates individualized systems to help busy professionals get more done.

Why was I so drawn to Shelia when we first met?  This woman is the embodiment of organized, well-planned, and get-it-doneness. 

First off this...

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Using FAQs to Create Content and Attract Ideal Clients

Wondering how to come up with some helpful content for your website and social platforms?

Frequently Asked Questions is the key.

Let's get started! 

Grab a notebook or a pad of paper. A phone or computer list is ok, too - but give the pen-to-paper approach a go at first.  It's a great way to get some creative juices flowing.

Now, write down every question anyone's ever asked you about yourself, your business, the work you do, the products you sell, the services you provide.


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Transforming Lives Through Writing

Rochelle Melander
Write Now!


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Top Takeaways:

  • Keeping a running list of FAQs helps organize your thoughts
  • Your story can serve a larger purpose - Tell it!
  •  It can be amazing to realize that your words have gone beyond you to help other people

First off...... I share Part 1 of my series on how to use FAQs to figure out what content to share about you, your business, your services or products.

Then, I think you will enjoy the conversation...

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Mindfulness as a Solopreneur

Alyssa Knapp
Integrative Wellness of RI

This was such a juicy talk. 

We, as solopreneurs, know that our energy is constantly being poured into different areas of our careers and personal lives. Alyssa helps us use mindfulness to identify areas of our life that yield the greatest return on energy.

Here are some of the top takeaways: 

  • Mindfulness is a practice that really allows us to train our attention, to better be able to shift that awareness in that energy where it needs to be....

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