My Dear Friend,

Kate Hollis
Kate Hollis Communications

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Lately, I’ve noticed that many of the professionals I talk to are stressing a bit....spending a lot of their energy on whether or not their “About Page”,  their “Sales Page”, their “Welcome Email” language really and truly reflects who they are...their ‘why’....how they can actually bring about change for the clients they want to work with.  

I was thrilled to have this exact conversation with Kate Hollis...

Patricia Raskin
Positive Media Pioneer

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The key to retaining clients is having the “know, like, and trust” factor.

Patricia Raskin, ”positive media” pioneer, and I talk about the benefits of having a podcast.

•  Low barrier to entry. It's relatively easy...there are many platforms to use. (anchor.fm is one).
  
  
•  You offer listeners easy access to you...helps you grow Know Like Trust. It's intimate....you can share your backstory...let your liste...

The Nurture Sequence does just that....It starts to build an honest relationship with your subscribers and nurture them closer to you and your value

A nurture series is an automated series of emails that someone receives when they opt-in to receive your emails.

You’ve just returned from an energetic networking event and you have a stack of business cards for folks who have let you know that they’re interested in learning more about you, the services you provide, the products you offer.

Th...

Tony Martignetti
Inspired Purpose Coaching

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Leadership - It’s not always what we think.
So many of my clients and community members are solo-professionals. They’re not managing a team of employees. They’re not getting booked on MSNBC to tell the nation what they need to do.

I recently read that leaders help themselves and others to do the right things. They set direction, build an inspiring vision, and create something new. Leadership is about mappin...

Nancy Zare
Rapport Builderz

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First, this week I talk about one of my favorite books, The Referral of a Lifetime which, in a nutshell, will tell you... You already know the 100 people who will help you grow your business. Stay connected. Nurture the relationships. 

Then, Nancy Zare, owner of Rapport Builderz, and I talk about Compelling Selling. 

Nancy tells us that not everyone makes buying decisions the same way. Nancy went into detail abo...

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Recently, Tony Martignetti and I had an opportunity to record a podcast together. 

I've said this before, and I'll say it again.... Tony's voice and presence are like having warm cookies right out of the oven.  He's comforting, solid, and easy to digest.

In this interview, I get to talk about some of the flashpoints in my life that ultimately led me to start my digital marketing journey.  I get to share my story of how my mom's accident and need for full-time care paved the way for...

Bonney Fiorito
About the Journey

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This week’s digital marketing tip: 

Show up - Make it EASY for folks to take the next step closer to you.
The service-based professionals I work with are making real and lasting changes in their world.  The resources they offer, the work they do, the support they offer can be life-changing for the right person. And, that person could, at this very moment, be searching for you and what you are offering.

So....tha...

Petra Contrada
Thrive and Win

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As I began chatting with Petra Contrada of Thrive to Win in Life and Business https://www.petracontrada.com, we focused on the power of messaging.  These days with short attention spans and a million distractions, it’s more important than ever to communicate with focus and power.

This month, in the Rise Together membership group, we’ve been taking a deep dive into Donald Miller’s book, Marketing Made Simple.  It’...

With Bobbie Carlton
Innovation Women

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Bobbie Carlton has built her business(es) around creating opportunities for businesses and business owners to increase their visibility, grow their influence, attract more business.

My Takeaways:

• Tell a story - bring your audience closer to you and who you are.
• How can you help the audience see things in a new way? Can you have the audience leave saying, “Oh, I never thought of that! I’m going to try...