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The very first pillar in the Rise Above Noise 5-Pillar Roadmap is to have clarity on your ideal client. That means - you know exactly who you are talking to and what your intended message will be. This is of utmost importance as you consider whether or not to invest in Facebook Ads.

In today's conversation with Crystal Cherry Colson, we cover how you will know whether Facebook ads are a good fit for your business so...

Storytelling!

It's your BEST tool for attracting and converting clients.

"Case Studies and Storytelling" tick off 4 of the 5 Rise Above Noise pillars:

~ You are speaking to your ideal client

~ You are creating compelling content

~ You are providing proof of concept

~ You are keeping in touch.

How Do Success Stories Engage Your Audience?

Unlike testimonials (which are fantastic marketing tools), Case Studies do...

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Let’s talk about planting seeds.

It’s spring - well, almost…. 

That means….it’s time for me to spend more time outdoors. 

This is the time of year when I, personally, get super focused on my essential business activities and let the other time commitments fade away.  It’s the time of the year when I can focus on the activities I’ve been doing that connect me with...

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If you've ever felt 'ick' about 'getting out there' on social media . . .  if you've ever struggled about how to show up, what to say - This is the episode for you.

Hala Chibani, of Next Level Entrepreneurs, wants you to know that when you become clear on who you are as a person - how you intend to make a difference with the people you serve - then, you will never, ever, worry again about increasing your...

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You’re an idea generator.
You’re a transformation creator.
You’re a vision maker.
Your work changes lives.

How, then, will you show up for those who truly need the service, the change, you can guide them towards.

A better question might be - how can you show up - with consistency - in such a way that you don’t drain your own energy?

Marketing is what you DO to show up. It’s all the things -...

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Welcome to this week's Rise Above Noise Spotlight.

Today our focus is on increasing our marketing energy.

What? Marketing energy? What's that, Susan?

Well, you may have had that energetic reaction when thinking about 'marketing' your business. A bit of a pull, a drag....

In today's episode, Scott Aksamit and I explore various ways that we, as business owners, can make a commitment to a digital marketing practice that not only attract aligned...

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Who do you serve?

Identifying your ideal clients can be a challenge. It's scary to narrow your focus, but then again, you cannot possibly serve everyone. In this conversation, Heather Maguire, Intuitive Medium and Energy Coach, and I talk about how you can define and refine your ideal client avatar. Enjoy the envisioning exercise she shares that you can end up using at any stage of your business to gain clarity and become magnetic to your dream...

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If you are spreading a message of positivity - if you’re healing people   - WE NEED YOU.  NOW MORE THAN EVER.

People are discouraged 

Show up - show what’s possible.  You change the world

Use your knowledge to inspire people

Challenge yourself to go to the next level with joy.

When you "DO" marketing.  You reach people.

Your marketing can be simple. It comes from focusing on one core strategy

It’s...

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The Rise Above Noise signature road map has, at its foundation, the understanding that marketing is an act of service. 

That is,  digital marketing - your website, social media, interviews, blogs, emails - is simply the vehicle you use to show up - truly show up - so that those you are meant to serve can identify you as the solution to their challenge.

That means that your person needs to, first of all, notice you -...