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Tips, Tools, Thoughts, and Resources

Automation, YES! But....not at 3X the Monthly Fee!


I almost missed the email......but, I am so glad I stumbled upon it.
Hootsuite wants to increase my monthly fee from $21.99 to $75/month!
Who does that?!
Off I went to research other social media schedulers.
Buffer: $65/month if you want to plan out more than 100 posts in a month.
Later: $33.33/month for unlimited posts
Sendible - $29/month for starter pack
Canva Pro: $10/month - allows up to 7...
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Mothers Day Marketing

I am sort of a Grinch.- or maybe, better stated, a holiday questioner.

 Valentines Day, Siblings Day, Puppy Day…. I don’t buy into running to the store to purchase over-priced cards, boxes of cheap chocolate, or squeaky toys because of someone else’s idea of a marketing opportunity.

But…..We do have Mother’s Day coming up….and that leaves me to consider….

Is Mother’s Day a “Hallmark holiday”?

I’ll leave that to you to...

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Email Marketing vs. Social Media


You’re running a small business, so I know that your marketing budget and your time are probably stretched thin. With that in mind,  it probably makes a lot of sense for you to focus your efforts on one specific marketing channel rather than several. Ah....but then, that begs the question: which is better, email marketing or social media?

The truth is that while social media is busy and may seem like where things are happening, email is still king when it comes to...

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Time to Check Your Social Profiles

I’m guessing it’s been a while since you’ve reviewed some of your online listings and social profiles. One thing to remember is that unless you have a fairly major website, your social networking profiles may be the first thing that comes up on Google searches, so you are well-served to review them to make sure they are accurately portraying you and the work you do.

I think it's helpful to start thinking of each of your social media profiles and other online listings...

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Email Marketing and Holiday Planning April 2021

Looking to find a way to drive more traffic online? Need ideas for spring sales? 
Whatever your goals are for the start of the season, the content here will help you make April the best month of your year.



It's easy to be feeling stressed right now about our current situation, but don't make remembering to send an email another reason to be. Take some time at the start of the month to prep your messages, then....set them up to be sent...

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Ditch Perfectionism

Join me and Britnie Hurd, Alignment Neuro-Astrologist in conversation about our dancing around perfectionism.

Discover the #1 cause of perfectionism 
How can Astrology reveal your untapped gifts? 
How you can create lasting feelings of confidence, success, and freedom?

Schedule with Britnie: or connect on Facebook.


Why Have A Welcome Email Nurture Series


View more Conversations with Experts who Rise Above Noise


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Kindness is Cool and Smiles are Free


Do you think I would not be drawn in immediately to a project with that tagline?

Kindness is cool.
Smiles are free.

When I received a message through Podmatch to check out Russ John's broadcast, at first I thought, "Hmmmm.  Pirate Broadcast?  How is that even a thing? And what could I possibly add to such an endeavor?"

So, of course, I went on all the platforms, listened to a bunch of Russ' broadcasts, and realized....

"Yup.  Here's a message I can get behind!"


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How To Be Unforgettable and Highly Referable To Your Network

Shaily Hakimian

Click the image for full access to the interview.

First off..... I get real and let you know how Clubhouse almost broke me.

Well, it didn't really break me....and it wasn't actually Clubhouse -it was just the feeling that I had to be everywhere - doing all the things. 

It was great to have Shaily Hakimian, Your Social Media Sherpa on hand to talk me down off the ledge. 

Shaily tells me that her superpower is tricking people into believing in themselves using their...

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What Actually is a Brand?

Sarah Michelle

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What's a brand?

Is it colors? fonts? taglines? jingles?

In today's conversation, Sarah Michelle and I talk about the various aspects of your Business Brand as an extension of your Personal Brand. 

It all begins with clarity around your core values, your mission statement, your "Why".   Knowing your ideal client - who you're speaking to is key to creating the messaging around your Brand.

Key Takeaways:


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Planning Your Profitable Retreat

Amy Flores - Young

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If you are a coach thinking about planning a retreat - go no further until you’ve listened to Amy Flores- Young of FloYo Travel.


After decades as a non-profit professional Amy has brought together all her superpowers to create PPTT: 

Powerful~Profitable~Transformation~ Travel. 

 Amy partners with soul-centered coaches and leaders to create transformational in-person destination retreats so they...

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