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Tips, Tools, Thoughts, and Resources

The Heart of Email Marketing: The Power of Personalization

 In today's digital age, email marketing is STILL the cornerstone of successful business communication. 

If you’ve attended any of my free webinars, you’ve heard me cover some of the stats:

  • 91% of people check their email
          Every
              Single
                  Day
  • Email gets delivered 90+% of the time (Facebook posts reach only about 2% of ‘fans’)
  • $44.25 is the average return for...
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Practical AI. Use It. But Don't Lose YOU :: Donna Cravotta

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Listen as a Podcast 



Takeaways:
~ Learning about how Generative AI works in an easy-to-understand format
~ A few tools and strategies to get started
~ A process for keeping things simple

My Favorite Nuggets:

~ Listening is the most overlooked strategy for creating content that attracts your best clients. Listen everywhere to figure out where you fit into the landscape. You've got to figure out where. you fit so you can create content that is specific to someONE. When you...

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Unmasking AI for Heart-Driven Entrepreneurs :: RJ Redden

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As heart-driven entrepreneurs, now, more than ever, we need to find ways that we can continue to 'show up" (that's marketing, my friend) with consistency and generosity for those who we can support. It does no one any good to keep yourself a secret by avoiding marketing.

Alas, the struggle is real.

How can we create authentic, valuable content that spotlights our zone of genius without spending hours and hours coming up with the words?

We are all...

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Her Facebook Was Hacked

It felt devastating.

In the grand scheme of possible life tragedies, it wasn't life-threatening
but.....
it was supremely annoying.

It took up hours and hours of her time, and her colleague's time.

 

"Riley"(*) had her Facebook account hacked and shut down.

There seems to be no avenue through the Facebook quagmire to retrieve her account.

So, that was bad enough because she has quite a following and, more often than not, was able to fill her events through her organic posting via her...

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Human Connection is Key :: Kevin Strauss

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On this episode of Rise Above Noise, I get to discuss the importance of showing up authentically on social media platforms and maintaining relationships that matter. Kevin Strauss is an emotional health and innovation consultant. We focus on how human connections are key for improving business. Kevin shares his background and knowledge on emotional health, and how his app Uchi can help nurture authentic connections.

We get into it as we discuss the...

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What I Love About Growth Tools

 

I am pretty much geeking out about this new Idea Lab Growth Tools platform.

I've just begun using it to schedule out my social media posts ( and those of my clients, too ) and am looking forward to slowly moving many of my other platforms (scheduler, courses, memberships, email, sales funnels, paid webinars, etc) over.

I'm looking forward to having everything under one roof. I am particularly excited to have an easy way to offer affiliate opportunities to my co-collaborators.

...

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Creating New Possibilities: Experimenting With Energy

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When we SHOW UP - honestly, truly, as ourselves - the energy shifts.

Now - more than ever - our world needs transformation creators to show up - to guide others - to help create the shift we all need.

(pssst: showing up = marketing)

In today's Rise Above Noise episode, Susan Finn and Heather Maguire discuss using Energy Experiments to help your ease and flow in your business growth.

Energy experiments are an intentional shift in the way you think about...

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The 3-Stage Offer Suite: Begin with the End in Mind

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CLARITY.

It's good for your clients.

It's good for YOU!

Regina is Your Offer Queen, Funnel Builder, and mad scientist. When it comes to program development for online business, She's your human GPS system mapping a crave-worthy customer journey that puts YOU first.

Being clear on how you want to live your life and serve your clients is the key to creating a sustainable, successful business.

Being clear on how you serve your clients - what the...

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Dipping My Toe Into ChatGPT

Blown away....

I was challenged to offer ChatGPT a query relating to the work I do as a digital marketing coach.

🎯 ChatGPT nailed it on the first try.....ALMOST       (the *but" is at the end of this post).

As a digital marketing coach for coaches and lightworkers who want to scale their business, here are at least 10 things you will provide to help them get to multiple six or seven figures in their business:

☀️ A  customized marketing strategy:

A tailored...
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Engagement Matters

Post

Post

Post 

What to post next?

Post

Post

Post 

Blah

Blah

Blah.

 

No engagement?

No wonder!

 

Here are 6 great reasons why you are going to want to focus more on engagement than simply posting on social media.

1: Engagement is a key indicator of success on social media

When more people engage with you and your content and your comments, it ends up pushing your account out to others. (It's an algorithm thing) When people engage with your content, it...

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