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Tips, Tools, Thoughts, and Resources

Rise Above Noise - A Digital Marketing Road Map

The Rise Above Noise signature digital marketing process guides you, the small business owner to dig into your core values, master your time, and gain control of your messaging so that you will attract the clients that align.
The 5 Elements of the Rise Above Noise process:
~~ Core Values, Mission Statement, Ideal Clients
~~ Compelling Content
~~ Proof of Concept
~~ Organize / Schedule - be in...
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Email: Direct, Targeted, Reliable

By now, you know that growing your own engaged email subscriber list is a top priority for your service-based business.

That's because it provides you with a direct, targeted, and reliable way to communicate with your audience.

You get to build trust, drive sales, and maintain control over your marketing efforts.

This is how you gain new clients and customers.

This is how your business grows.

1: Direct Communication
Having an engaged email list means you have a direct line of...

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The Elephant In The Room : Is Email Even Worth Doing?

Well, you know that I live in this world of email marketing.

I am always learning more,

teaching more,

and trying new techniques and strategies.


My clients lean on me to understand the subtleties that help make email marketing work better for them:

  • content
  • list growth
  • automations
  • design
  • segmenting
  • personalizing
  • subject lines


But, alas - it is way too often that I hear business owners say that they don't think email works.

They are still wondering whether or not email is...

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Why Create a Welcome Email?

I am guessing that you're probably a lot like I am.

If I am walking into a store, or if I'm visiting your website to learn more about someone's business, I'm going to expect a warm reception.

We've all heard it before.

First impressions matter.

A welcome email series helps you open up a conversation with your customer. You get to set the expectations on the types and frequency of content your customer will receive.

Your welcome email will be the first impression...

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The Heart of Email Marketing: The Power of Personalization

 In today's digital age, email marketing is STILL the cornerstone of successful business communication. 

If you’ve attended any of my free webinars, you’ve heard me cover some of the stats:

  • 91% of people check their email
  • Email gets delivered 90+% of the time (Facebook posts reach only about 2% of ‘fans’)
  • $44.25 is the average return for...
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Practical AI. Use It. But Don't Lose YOU :: Donna Cravotta

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~ Learning about how Generative AI works in an easy-to-understand format
~ A few tools and strategies to get started
~ A process for keeping things simple

My Favorite Nuggets:

~ Listening is the most overlooked strategy for creating content that attracts your best clients. Listen everywhere to figure out where you fit into the landscape. You've got to figure out where. you fit so you can create content that is specific to someONE. When you...

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Unmasking AI for Heart-Driven Entrepreneurs :: RJ Redden

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As heart-driven entrepreneurs, now, more than ever, we need to find ways that we can continue to 'show up" (that's marketing, my friend) with consistency and generosity for those who we can support. It does no one any good to keep yourself a secret by avoiding marketing.

Alas, the struggle is real.

How can we create authentic, valuable content that spotlights our zone of genius without spending hours and hours coming up with the words?

We are all...

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Her Facebook Was Hacked

It felt devastating.

In the grand scheme of possible life tragedies, it wasn't life-threatening
it was supremely annoying.

It took up hours and hours of her time, and her colleague's time.


"Riley"(*) had her Facebook account hacked and shut down.

There seems to be no avenue through the Facebook quagmire to retrieve her account.

So, that was bad enough because she has quite a following and, more often than not, was able to fill her events through her organic posting via her...

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Human Connection is Key :: Kevin Strauss

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On this episode of Rise Above Noise, I get to discuss the importance of showing up authentically on social media platforms and maintaining relationships that matter. Kevin Strauss is an emotional health and innovation consultant. We focus on how human connections are key for improving business. Kevin shares his background and knowledge on emotional health, and how his app Uchi can help nurture authentic connections.

We get into it as we discuss the...

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Creating New Possibilities: Experimenting With Energy

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When we SHOW UP - honestly, truly, as ourselves - the energy shifts.

Now - more than ever - our world needs transformation creators to show up - to guide others - to help create the shift we all need.

(pssst: showing up = marketing)

In today's Rise Above Noise episode, Susan Finn and Heather Maguire discuss using Energy Experiments to help your ease and flow in your business growth.

Energy experiments are an intentional shift in the way you think about...

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