Well, you know that I live in this world of email marketing.

I am always learning more,

teaching more,

and trying new techniques and strategies.

My clients lean on me to understand the subtleties that help make email marketing work better for them:

• content
• list growth
• automations
• design
• segmenting
• personalizing
• subject lines

But, alas - it is way too often that I hear business owners say that they don't think email works.

They are still wondering whether or not email is ...

By now, you know that growing your own engaged email subscriber list is a top priority for your service-based business.

That's because it provides you with a direct, targeted, and reliable way to communicate with your audience.

You get to build trust, drive sales, and maintain control over your marketing efforts.

This is how you gain new clients and customers.

This is how your business grows.

1: Direct Communication: 
Having an engaged email list means you have a direct line of communica...

 In today's digital age, email marketing is STILL the cornerstone of successful business communication. 

If you’ve attended any of my free webinars, you’ve heard me cover some of the stats:

• 91% of people check their email
        Every
            Single
                Day
• Email gets delivered 90+% of the time (Facebook posts reach only about 2% of ‘fans’)
• $44.25 is the average return for every $1 spent on email marketing.
• Email marketing measures 3 X higher conversion rates than social media. ...

GET UNSTUCK: USE YOUR VOICE and YOUR ANSWERS TO CREATE YOUR CONTENT.

Is this you? 

           "I never even know what to post about on my blogs and social media"
or
              “I’m a perfectionist. I keep getting stuck in my head and then, nothing actually gets written.”
Or - is THIS you?
               “When I do finally sit down to write content, that blank page overwhelms me. Then when I eventually get something down, it sounds all wrong and not like me at all.”

 In this presentation, Su...

A value proposition statement is important for coaches and consultants because it clearly communicates the unique value and benefits that you can provide to your potential clients.

It's going to help your potential clients understand how your services can help them achieve their goals and how they will benefit from working with you.

Additionally, a well-crafted value proposition statement can help you differentiate yourself from other coaches and consultants in order to attract the right cli...

If we've been in conversation....

......... maybe we've been on a networking call or a coaching event.

.......... perhaps you attended one of my monthly webinars or watched a Rise Above Noise spotlight.

If we've spent that time together, you've likely heard me speak to the power of growing our business presence in a way that gives us joy.

If we are doing the thing that gives us joy AND helps us to show up (market), then it's more likely that we will be consistent with it.

 and CONSISTENCY...

I am guessing that you're probably a lot like I am.

If I am walking into a store, or if I'm visiting your website to learn more about someone's business, I'm going to expect a warm reception.

We've all heard it before.

First impressions matter.

A welcome email series helps you open up a conversation with your customer. You get to set the expectations on the types and frequency of content your customer will receive.

Your welcome email will be the first impression you'll make with a new conta...

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Takeaways:
~ Learning about how Generative AI works in an easy-to-understand format
~ A few tools and strategies to get started
~ A process for keeping things simple

My Favorite Nuggets:

~ Listening is the most overlooked strategy for creating content that attracts your best clients. Listen everywhere to figure out where you fit into the landscape. You've got to figure out where. you fit so you can create content that is specific to someONE. When you simpl...

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Listen as a Podcast 

As heart-driven entrepreneurs, now, more than ever, we need to find ways that we can continue to 'show up" (that's marketing, my friend) with consistency and generosity for those who we can support. It does no one any good to keep yourself a secret by avoiding marketing.

Alas, the struggle is real.

How can we create authentic, valuable content that spotlights our zone of genius without spending hours and hours coming up with the words?

We are all le...