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Tips, Tools, Thoughts, and Resources

What Actually is a Brand?

Sarah Michelle

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What's a brand?

Is it colors? fonts? taglines? jingles?

In today's conversation, Sarah Michelle and I talk about the various aspects of your Business Brand as an extension of your Personal Brand. 

It all begins with clarity around your core values, your mission statement, your "Why".   Knowing your ideal client - who you're speaking to is key to creating the messaging around your Brand.



Key Takeaways:

~...

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Planning Your Profitable Retreat

Amy Flores - Young

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If you are a coach thinking about planning a retreat - go no further until you’ve listened to Amy Flores- Young of FloYo Travel.

 

After decades as a non-profit professional Amy has brought together all her superpowers to create PPTT: 


Powerful~Profitable~Transformation~ Travel. 

 Amy partners with soul-centered coaches and leaders to create transformational in-person destination retreats so they...

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Understand the Instagram Algorithm

Lauren V. Davis
Lauren Davis Creative

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First off, I offer my marketing thoughts of the week:

Marketing is actually simply a vehicle....whether it’s through email, social media, speaking, a book,  - it allows you to reach more people.  If you approach marketing with “I’m here to serve”  “I’m here to make a difference”, how will that affect how you show up and attract those who are...

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How to Be Magnetic While Networking Online

Natalie Klun

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Today’s episode begins with a musing on the topic of active listening and using curiosity when interacting with contacts, clients, and new connections.

 

When you listen to my conversation with Natalie Klun,  you will be able to tell right away why I simply had to ask Natalie on the show.  

 

Natalie points out that business is about relationships so being magnetic is about having a connection with...

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Generous Listening

Are you listening?
 
Are you deeply curious about what your clients are thinking about?
 
What questions do they have?
What struggles are they experiencing?
Where are they getting stuck?
How do they feel?
What do they celebrate?
 
What do they need to know about you?
 
 
Active, Curious, Listening.
It's a theme that's been coming up over the last couple of weeks
 
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How to Be Real on Social Media

               

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice.

It's about human-scale marketing between humans.

Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you.

But how to do this?

Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing...

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Secrets to Selling More by Selling Less

Allan Langer

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This episode’s tip is centered around two of the most powerful words in the English language:

LISTENING and CURIOSITY

 

“Generous listening is powered by curiosity, a virtue we can invite and nurture in ourselves to render it instinctive. It involves a kind of vulnerability— a willingness to be surprised, to let go of assumptions and take in ambiguity. The listener wants to understand the humanity behind...

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Prospect on LinkedIn Without Being Icky and Sales-y

Susan MacConnell

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First up this week, I'll show you an easy way to access the info you are looking for in a Facebook group without spending precious minutes scrolling through the feed.  

No kidding......SAVE TIME!  Use the search or Units (when available).

 

Join the Rise Above Noise Free Facebook Group: facebook.com/groups/RiseAboveNoise/ 

 


 

Then... Susan MacConnell - the ultimate connector - and...

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Marketing From A Big Picture Perspective

Laurie McDowell

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My digital marketing tip for this week is an invitation to show up without any pretenses....show up as yourself with a preference for generosity. 

How can you stand out in a busy Facebook Group such as Rise Above Noise to attract attention to the services and gifts you offer in service to others? 

How can you show up feeling vulnerable to ask for help and support in a way that also serves others? (if YOU are confused, afraid,...

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What Lights You Up?

 

What part of the work that you do makes you simply feel so good about where you are on your journey?

When I have the opportunity to ask this question of my clients, I can actually SEE their whole energy change when they tell me what they love in their work.

On the flip side, when they tell me about their challenging areas (usually around tech), it's like the Dementors from Azkaban flew by and sucked their soul.

So, the quandary is - as business owners, how can we stay in that positive...

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