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Sales Copy That Converts:: Kate Hollis

video Oct 01, 2020

Kate Hollis
Kate Hollis Communications

Click on the image to access the full interview.

Lately, I’ve noticed that many of the professionals I talk to are stressing a bit....spending a lot of their energy on whether or not their “About Page”,  their “Sales Page”, their “Welcome Email” language really and truly reflects who they are...their ‘why’....how they can actually bring about change for the clients they want to work with.  

I was thrilled to have this exact conversation with Kate Hollis today.

Kate brought along some tips and tricks for readability, how to build your personal brand, how to use storytelling to engage your audience and motivate sales.

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My key takeaways from this conversation with Kate Hollis:

-~-~ Don't be formulaic. Show up as yourself. Don't shy away from contractions, colloquialisms, pop culture references.

-~-~ If someone is looking for something..they're in a vulnerable space....it empowers you to show up as a trusted resource.

-~-~  How do we get by the "Ick" factor? What do YOU uniquely bring?

-~-~ We are selling to a feeling! - 

**This bears repeating - Write this down - leave a post-it note on your keyboard!**  

We are selling to a feeling! 

Resources:

6-month Business Accelerator - Piecemeal to Profit

Kate Hollis - www.katehollis.co

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