With August now upon us, we enter into the last month of summer. This may be the last chance to take advantage of the beautiful outdoor weather before Fall. If you’re looking for ideas on how to end the summer season with a bang, these tips should help make your business a hot spot in August.
This is actually one of my favorite topics to share. And, it's one that usually gets a good bit of engagement. Share your favorite books or insights from your books that apply to your particular 'zone of genius'. You might even ask for your readers to take a survey to ask for their favorite books on the topic. People love to offer their opinions on books.
HOW: Add a Survey to your email so you can invite engagement and energy.
What can you do to help people really, truly relax? Write a blog to offer your tips and strategies for stress relief. Make sure your readers understand the benefits of taking time for unwinding and sitting in stillness. Be sure to include your personal practice. Of course, be sure to offer your services for those who need some guidance in 'letting go'. Be sure to include the blog in your next email. Your readers will thank you.
How: Add a "Read More" action block
This is a great day to do something thoughtful and encourage others to make thoughtful gestures as well. Whether it’s a special note to say thank you with a discount code, a BOGO offer, or an invitation to get a free gift, there’s always something thoughtful you can do for your audience. This is also a great opportunity to encourage generosity and giving.....
IDEA: Start a fundraiser for your favorite non-profit by adding a “donations block” to your emails.
9 National Book Lovers Day
15 National Relaxation Day
21 Senior Citizens' Day
17 National Non-Profit Day
19 World Photography Day
Travel and Leisure
Back to School
Thoughtfulness
Enjoy Outdoors
98% of Constant Contact emails hit inboxes compared to only 77% with regular email.
[Source: Constant Contact & Return Path]
Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.
[Source: Wordstream]
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