September 2021 Marketing and Holiday Planning

Don't hate me.... but, it's true.

Can you feel it? A slight change in the air. A crispness that you don’t remember being there a few days ago. Or maybe a shift in smells and sounds around you? 

It’s true. Autumn is coming. The first day of fall is September 22nd and it’s time to start talking about the holidays. Okay, maybe not all of the holidays — that’s for a different post. For now, let’s just talk about some September holidays and newsletter ideas.

CONTENT IDEAS FOR SEPTEMBER

1.

SELF IMPROVEMENT MONTH

Take time to connect with your audience by offering them ways they can improve their life. You can also create a survey to find out ways you can improve your own services to your customers.

HOW: Add a Survey to your email so you can invite engagement and energy.

2.

AUTUMN EQUINOX

Celebrate the upcoming fall season by sharing your blog of seasonal tips for activities to do outside, recipes for your favorite fall treats, or local festivities to truly embrace this wonderful time of year.

How: Add a "Read More" action block 

3.

NATIONAL COURTESY MONTH

This is a great month to:

• Spotlight an employee who is known to be incredibly courteous to both customers and fellow employees.
• Encourage your readers to extend a little bit of extra courtesy to everyone they interact with on any given day.
• Extend some courtesy to your readers by asking them their opinions via a survey on; your customer service, what they’d like to see in your newsletters, what they’d like to see from your company, or if they have a favorite employee or product.

4.

WORKING PARENTS DAY (9/16)

Chances are, many of your readers are working parents. So, use a section of your newsletter to:

• Give kudos (and maybe a discount) to all the working parents out who strive to keep balance in their lives.
• If you’re a working parent, share a funny anecdote about raising kids while running a small business.
• Offer some suggestions for being more productive at work — or home, taking care of oneself with limited time and resources, or afterschool programs in your area.

 5     International Day of Charity
 6     National Fight Procrastination Day
12   National Day of Encouragement
13   Positive Thinking Day
19   International Talk Like a Pirate Day
21   World Gratitude Day
29   National Coffee Day
30.  National Love People Day

SEPTEMBER THEMES  

Be Kind To Editors & Writers Month
National Breakfast Month
International Self-Awareness Month
Self Improvement Month
Healthy Aging Month
Women's Friendship Month 

THE POWER OF EMAIL MARKETING

72% people prefer to receive promotional content through email, compared to 17% who prefer social media

[Source: MarketingSherpa]

The National Retail Federation (NRF) reports that “each year about 40 percent of consumers begin their holiday shopping before Halloween.”

[Source: National Retail Federation]

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