What’s your plan to prevent existing customer relationships from melting away in the summer sun?
What about a strategy to bring the heat against your competition and gain more customers?
Whether your focus is to engage your existing audience, grow your list, or both, the tips below should help you keep your cool this July.
The name of this holiday speaks for itself. Whether you want to offer a free trial, a buy 1-get-1 sale, or an incentive to sign up for your list, this holiday provides a good opportunity to get your audience engaged and excited!
HOW: Add a coupon to promote a sale, and make sure to add a sign-up form to drive list growth.
It’s important to remember that customers are the lifeblood of any business. Listening to what customers want allows successful businesses to make the changes needed to gain new customers, and retain existing ones. Make sure you’re giving your customers the ability to give you feedback.
HOW: Add a Survey to your email so you can hear what your customers want.
CHILL - TAKE IT EASY - YOU DESERVE A BREAK
If you start your days early, skip your lunch, or stay late working, it’s time for a well-deserved break!
Set up an automated email series so that your marketing keeps working while you relax and enjoy the sunshine.
HOW: Scheduling and Automating Your Emails
4 US Independence Day
6 National Fried Chicken Day
15 National Give Something Away Day
18 National Ice Cream Day
18 World Listening Day
25 Parents Day
Clean Beaches Week
Garden Parties
Tour de France
Wedding Season
Barbeque/Cookouts
It’s more important now than ever for businesses to communicate with their customers often and everywhere! We need to be where our customers are in order to stay top of mind.
Bearing this in mind, here are some effective ways to keep in touch with your customers, both before and after a sale, to help forge a strong and long-lasting relationship.
Segmented and targeted emails generate 58% of all revenue.
[Source: DMA]
B2C marketers who leverage automation have seen conversion rates as high as 50%.
[Source: eMarketer]
Much of the content in this blog is courtesy of Constant Contact.
I am proud to be a Certified Constant Contact Partner.
Grab your free 60-day trial (no credit card required). You'll receive personalized set-up service from my friends at Constant Contact.
Wondering how to improve your digital marketing results?
Are you spending too much time on social media?
How do you know if your website is working for you?
Download this short self-assessment tool to help you identify your strengths and weaknesses.
Learn quick tips for improving your online marketing results.