It's going to help your potential clients understand how your services can help them achieve their goals and how they will benefit from working with you.
Additionally, a well-crafted value proposition statement can help you differentiate yourself from other coaches and consultants in order to attract the right clients for your business. You end up being able to offer a clear understanding of how you solve your clients' pain points or meet their needs.
Having a value proposition is key to aligning your marketing and sales efforts and creating a consistent message across all of your channels.
Your value proposition is most effective when it’s clear and singular.
Your value marketing will give your marketing campaigns better structure and results.
(read this in-depth article to learn more about the actual types of value-based marketing)
Michael Liebowitz tells us this: DIFFERENTIATION and RESONANCE are the results of answering two questions:
1. What is the main outcome I get from working with you?
2. Do you believe the same thing I do?
He says "Powerful messages resonate and break through when they connect to that one thing our audience finds meaningful.
Every business has that one powerful message that makes people say YES." (pssst - sign up for our upcoming 2-part workshop on how to create YOUR "Hell Yeah!" Value Proposition)
Your value-based marketing is basically, simply letting customers and clients know exactly what they’ll gain from doing business with you. When you focus on your message, you’ll be giving it strength and clarity. As you clarify your client avatars, you'll want to pay particular attention to their desires and motivations.
Ask yourself: What perceived outcome is most likely to influence them in your favor? Once you have the right focus, you’ll find it easier to articulate your specific value proposition. After that, it’s just a matter of getting the message out (that's marketing). You could shout it from the rooftops, but you’ll probably find it more effective to use top-notch digital marketing tools, like Google ads, social media, SMS text messaging, and email marketing.
Wondering where to get started in your step-by-step marketing to get the word out there?
Schedule your free initial consultation with me here.
Check out the upcoming Rise Above Noise events designed to help your business grow - with ease and flow.
Ultimately, a strong value proposition will drive customer acquisition and retention, increase sales, and build brand loyalty.
Learn the most effective strategies to capture new contacts and to build relationships with your subscribers so you can see the real business results that you deserve.
- Reasons why someone should join your list
- How to use social media to grow your list
- How to grow your list on your website or blog
-How to use incentives and giveaways to grow your list
Wondering how to improve your digital marketing results?
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