It's your BEST tool for attracting and converting clients.
"Case Studies and Storytelling" tick off 4 of the 5 Rise Above Noise pillars:
~ You are speaking to your ideal client
~ You are creating compelling content
~ You are providing proof of concept
~ You are keeping in touch.
How Do Success Stories Engage Your Audience?
Unlike testimonials (which are fantastic marketing tools), Case Studies do three things:
✓ They shape the reader's perception by illustrating how your company helps clients solve a problem or achieve their goal.
✓ They allow the reader to see themselves getting the same results.
✓ They add third-party validation (social proof) to back-up your marketing claims.
In today's spotlight, Ed shows us how to combine storytelling with a time-honored formula to create case studies (stories) that engage your audience, generate new leads, and close more deals.
~ A well-written case study will clearly show how YOU solved a problem for someone just like the reader. Allow the reader to see themselves getting the same results.
~ Your case study is evergreen and can be used in a bunch of different, effective, ways.
~ Consider a 5-part sequence delivered over a 16-day time period
Grab Ed's Case Study Marketing Guide: https://casestudymarketingguide.com/
Rise Above Noise Resources:
~ Join the Rise Above Noise Facebook Group: bit.ly/riseabovenoise-fb
~ Here are the Rise Above Noise Resources. riseabovenoise.com/goodies
~ Schedule a free discovery call with Susan: bit.ly/rise-clarity-20
~ Create your Automated Email Welcome Series THIS MONTH. riseabovenoise.com/done
~~ Rise Above Noise - 5 Pillars
Learn the most effective strategies to capture new contacts and to build relationships with your subscribers so you can see the real business results that you deserve.
- Reasons why someone should join your list
- How to use social media to grow your list
- How to grow your list on your website or blog
-How to use incentives and giveaways to grow your list
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