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Tips, Tools, Thoughts, and Resources

Engagement Matters

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What to post next?

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Blah

Blah

Blah.

 

No engagement?

No wonder!

 

Here are 6 great reasons why you are going to want to focus more on engagement than simply posting on social media.

1: Engagement is a key indicator of success on social media

When more people engage with you and your content and your comments, it ends up pushing your account out to others. (It's an algorithm thing) When people engage with your content, it...

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Baseball, Business, and the "Yips"

Hitting .400 as an average for an MLB season is quite the feat

In fact, no qualified hitter has done it since Ted Williams hit .406 in 1941.

Many have tried in that span, but none has succeeded.

In 1977, Rod Carew led the AL with a .388 average. His average was the highest in baseball since Ted Williams
Nomar Garciaparra hit .372 for Boston in 2000. (91 games)
Wade Boggs hit .357 in 1986 with the Red Sox (54 games)
In 1980, George Brett finished his season at .390 for Kansas City. 1980...
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Value-Based Marketing - What, How, and Why?

A value proposition statement is important for coaches and consultants because it clearly communicates the unique value and benefits that you can provide to your potential clients.

It's going to help your potential clients understand how your services can help them achieve their goals and how they will benefit from working with you.

Additionally, a well-crafted value proposition statement can help you differentiate yourself from other coaches and consultants in order to...

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Joy and Consistency in Marketing - Get More Clients

Jennifer welcomed me into her beautiful home.  I was greeted by her sweet cat as I walked by the oversized cobalt blue planters overflowing with the lush growth of early summer.  We caught up on what our kids are all up to, what plans we had for the rest of the summer, and the new and exciting happenings at the SheBreathes Balance and Wellness Collaborative.

Then - we took the stairway to the lower level.  I took a moment to marvel at all of the incredible music and celebrity...

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September 2021 Marketing and Holiday Planning

Don't hate me.... but, it's true.

Can you feel it? A slight change in the air. A crispness that you don’t remember being there a few days ago. Or maybe a shift in smells and sounds around you? 

It’s true. Autumn is coming. The first day of fall is September 22nd and it’s time to start talking about the holidays. Okay, maybe not all of the holidays — that’s for a different post. For now, let’s just talk about some September holidays and newsletter...

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They Only Care About the PROBLEM You Solve.

I just listened to a 6-minute jewel from Donald Miller on the Business Made Simple Podcast and couldn't wait to share it with you.  

The topic is: How to Discover the Specific Problem You Solve

Whether you are speaking to another person, creating a website, posting on social media, or sending emails...... 

No one will ever hire you unless they understand the problem you solve.

In this podcast, Donald Miller and Bobby Richards answer this question posed...

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May 2021 Marketing Ideas

 If April showers bring May flowers, then now is the time for your small business to bloom. But....wait! How can you take action to make sure your business is standing out to customers and apart from competitors? You can use creativity, your core values, and your mission statement into the content you create.

Make May the month you shake out what’s not working for you in your digital marketing programs and focus on authentically reaching your clients and customers with...

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Automation, YES! But....not at 3X the Monthly Fee!

FROM MY INBOX:

WHAT?!
 
I almost missed the email......but, I am so glad I stumbled upon it.
 
Hootsuite wants to increase my monthly fee from $21.99 to $75/month!
 
Who does that?!
Off I went to research other social media schedulers.
 
Buffer: $65/month if you want to plan out more than 100 posts in a month.
 
Later: $33.33/month for unlimited posts
 
Sendible - $29/month for starter pack
 
Canva Pro: $10/month - allows up to 7...
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Time to Check Your Social Profiles

I’m guessing it’s been a while since you’ve reviewed some of your online listings and social profiles. One thing to remember is that unless you have a fairly major website, your social networking profiles may be the first thing that comes up on Google searches, so you are well-served to review them to make sure they are accurately portraying you and the work you do.

I think it's helpful to start thinking of each of your social media profiles and other online listings...

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What Lights You Up?

 

What part of the work that you do makes you simply feel so good about where you are on your journey?

When I have the opportunity to ask this question of my clients, I can actually SEE their whole energy change when they tell me what they love in their work.

On the flip side, when they tell me about their challenging areas (usually around tech), it's like the Dementors from Azkaban flew by and sucked their soul.

So, the quandary is - as business owners, how can we stay in that positive...

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