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Tips, Tools, Thoughts, and Resources

May 2021 Marketing Ideas

 If April showers bring May flowers, then now is the time for your small business to bloom. But....wait! How can you take action to make sure your business is standing out to customers and apart from competitors? You can use creativity, your core values, and your mission statement into the content you create.

Make May the month you shake out what’s not working for you in your digital marketing programs and focus on authentically reaching your clients and customers with...

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Automation, YES! But....not at 3X the Monthly Fee!

FROM MY INBOX:

WHAT?!
 
I almost missed the email......but, I am so glad I stumbled upon it.
 
Hootsuite wants to increase my monthly fee from $21.99 to $75/month!
 
Who does that?!
Off I went to research other social media schedulers.
 
Buffer: $65/month if you want to plan out more than 100 posts in a month.
 
Later: $33.33/month for unlimited posts
 
Sendible - $29/month for starter pack
 
Canva Pro: $10/month - allows up to 7...
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They Only Care About the PROBLEM You Solve.

I just listened to a 6-minute jewel from Donald Miller on the Business Made Simple Podcast and couldn't wait to share it with you.  

The topic is: How to Discover the Specific Problem You Solve

Whether you are speaking to another person, creating a website, posting on social media, or sending emails...... 

No one will ever hire you unless they understand the problem you solve.

In this podcast, Donald Miller and Bobby Richards answer this question posed...

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I’m guessing it’s been a while since you’ve reviewed some of your online listings and social profiles. One thing to remember is that unless you have a fairly major website, your social networking profiles may be the first thing that comes up on Google searches, so you are well-served to review them to make sure they are accurately portraying you and the work you do.

I think it's helpful to start thinking of each of your social media profiles and other online listings...

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What Lights You Up?

 

What part of the work that you do makes you simply feel so good about where you are on your journey?

When I have the opportunity to ask this question of my clients, I can actually SEE their whole energy change when they tell me what they love in their work.

On the flip side, when they tell me about their challenging areas (usually around tech), it's like the Dementors from Azkaban flew by and sucked their soul.

So, the quandary is - as business owners, how can we stay in that positive...

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The Lost Art of Love Letters

My Dear Friend,

As I sit down at the desk to write to you, the sun is just beginning its ascent over the embankment. The light filters through the autumn leaves creating sprinkles of orange and yellow throughout the room. I think of you......
 
OK....this is not exactly the love letter I'm talking about today.... but, then again....maybe it is.
 
I am thinking of you.
 
It is likely that you have some resistance to creating marketing content.
 
Lately, you've said, at...
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Quiet Success : Introverts Build Successful Businesses

 

Ashley Harwood
Founder, Move Over Extroverts

Topics we covered:
1. What is an introvert, and how do you know if you are one? What does that mean?
2. How to use your energy and your calendar to maximize your productivity.
3. Developing sales strategies that are specific to your individual strength
Move Over Extroverts

I know my audience….and I am 100% positive that you are going to absolutely LOVE my conversation with Ashley Harwood, founder of Move Over Extroverts.

Through her...

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