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May 2021 Marketing Ideas

 If April showers bring May flowers, then now is the time for your small business to bloom. But....wait! How can you take action to make sure your business is standing out to customers and apart from competitors? You can use creativity, your core values, and your mission statement into the content you create.

Make May the month you shake out what’s not working for you in your digital marketing programs and focus on authentically reaching your clients and customers with personalized inbox communications.

CONTENT IDEAS FOR MAY

1.
TEACHER APPRECIATION DAY

Teachers are the backbone of our education system and don’t get enough credit for all their hard work. Show them that you appreciate everything they do by offering them a discount on this day.

How: Offer a discount coupon for anyone who provides their faculty email address through your special sign-up form.

2.
END OF SCHOOL YEAR

The school year is finally getting out which means students and teachers need to figure out how to spend their former 'classroom' hours. This is a great time to start posting summer job openings and thinking about expanding your hours of operation.

IDEA: Send out a newsletter about the changes to your hours and of any positions opening up. Add a Call-To-Action Button to “Apply Now”.

3.
NATIONAL MILITARY APPRECIATION MONTH

With Armed Forces Day and Memorial Day occurring this month, it’s a perfect time to show your support for our troops.

IDEA: Send a goodwill message to your contacts to thank those who currently are or who have served our country to protect the freedoms we enjoy every day.

IDEA: Start a fundraiser for veterans by adding a “donations block” to your emails.

IDEA: Offer a discount to anyone with a military ID


  BROTHERS AND SISTERS DAY

4   NATIONAL TEACHERS DAY

  CINCO DE MAYO

  NATIONAL NURSE'S DAY

7   MOTHER'S DAY

17  TAX DAY (EXTENDED)

25  NATIONAL WINE DAY

31  MEMORIAL DAY


MAY THEMES  

TEACHER APPRECIATION WEEK (3RD-7TH)

NATIONAL BIKE MONTH

NATIONAL HAMBURGER MONTH

SMALL BUSINESS WEEK

NATIONAL PHOTOGRAPHY MONTH

NATIONAL BBQ MONTH

GRADUATION & PROM

 THE GREAT OUTDOORS


EMAIL BY THE NUMBERS

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.

[Source: DMA]

  

 

  

 

 

98% of Constant Contact emails hit inboxes compared to only 77% with regular email.

[Source: Constant Contact & Return Path]

 


Content in this blog is courtesy of Constant Contact.

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