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Tips, Tools, Thoughts, and Resources

The Elephant In The Room : Is Email Even Worth Doing?

Well, you know that I live in this world of email marketing.

I am always learning more,

teaching more,

and trying new techniques and strategies.

 

My clients lean on me to understand the subtleties that help make email marketing work better for them:

  • content
  • list growth
  • automations
  • design
  • segmenting
  • personalizing
  • subject lines

 

But, alas - it is way too often that I hear business owners say that they don't think email works.

They are still wondering whether or not email is...

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Engagement Matters

Post

Post

Post 

What to post next?

Post

Post

Post 

Blah

Blah

Blah.

 

No engagement?

No wonder!

 

Here are 6 great reasons why you are going to want to focus more on engagement than simply posting on social media.

1: Engagement is a key indicator of success on social media

When more people engage with you and your content and your comments, it ends up pushing your account out to others. (It's an algorithm thing) When people engage with your content, it...

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Baseball, Business, and the "Yips"

Hitting .400 as an average for an MLB season is quite the feat

In fact, no qualified hitter has done it since Ted Williams hit .406 in 1941.

Many have tried in that span, but none has succeeded.

In 1977, Rod Carew led the AL with a .388 average. His average was the highest in baseball since Ted Williams
Nomar Garciaparra hit .372 for Boston in 2000. (91 games)
Wade Boggs hit .357 in 1986 with the Red Sox (54 games)
In 1980, George Brett finished his season at .390 for Kansas City. 1980...
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Value-Based Marketing - What, How, and Why?

A value proposition statement is important for coaches and consultants because it clearly communicates the unique value and benefits that you can provide to your potential clients.

It's going to help your potential clients understand how your services can help them achieve their goals and how they will benefit from working with you.

Additionally, a well-crafted value proposition statement can help you differentiate yourself from other coaches and consultants in order to...

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6 Tips for Using Your Email List to Find Your Best Customers

You already know this....

The subscribers on your email list have already made the choice to be on your list.

They subscribed - they opted-in - because they wanted to learn more from you and about you and your business.

They’ve expressed interest in the products and services you offer, and many of them are likely opening, reading, and acting on your emails on a consistent basis.

In today's blog, I'm sharing how you can dig into your email list to use the information you already have...

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I Had To Keep Stopping To Catch My Breath

If there's anything I love to do, it's to walk. and walk. and walk.
 
I was so excited that my kids and their partners had arranged a hike for the day after we arrived in Colorado for holiday celebrations.
I figured it'd be just another walk.
It was only a 4-mile loop to climb the trail on Lucy Mountain, so it'd be a breeze.
 
Oh, Man! Did I underestimate the effect of the altitude that day! I'd been in Colorado less than 24 hours, so, of course, my body was not ready to acclimate...
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Personal Relationships and Referrals

Rise Above Noise - Digital Marketing Strategy
Personal Relationships and Referrals
23:25
 


Matt Ward, The Breakthrough Champion, focuses on building stronger relationships, and how we can use them to connect with others. 

I was honored to be one of Matt's first podcast guests on the Mass Business Connections Podcast.

Here's a Partial Transcript of our conversation.

On setting up systems and sales conversations:

First of all, setting up processes has helped immensely - just having the scheduling calendar so that you’re not going back and forth and losing...

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What Lights You Up?

 

What part of the work that you do makes you simply feel so good about where you are on your journey?

When I have the opportunity to ask this question of my clients, I can actually SEE their whole energy change when they tell me what they love in their work.

On the flip side, when they tell me about their challenging areas (usually around tech), it's like the Dementors from Azkaban flew by and sucked their soul.

So, the quandary is - as business owners, how can we stay in that positive...

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Engage the Room

Stacey Shipman
Creator, Engage the Room

Some Takeaways:

  • We don’t connect with data and facts – we connect with our heart.
  • Heart-centered entrepreneurs (HCE) really do need to show up courageously, clear in our communication, and caring in our actions.
  •  Staying in touch can make a huge difference in our brand…in being able to cut through the noise and be able to engage people. 

View interview

Stacey tells a delightful story about a young girl who she had a...

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The Idea Method: A Framework for Clarity in Business Growth

Dolores Hirschman
Business Growth Coach, Masters in Clarity

In this week’s interview with speaker coach, Dolores Hirschmann, among other topics, we cover the 3 steps to learning:
~ Being exposed to the information
~ Applying the information to your reality
~ Integrating that information in a consistent way.

So – if you’re an idea generator like I am – you probably have a million ideas floating around at all times.

If you’re like me…..you might find that...

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