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First off, this week, my digital marketing tip of the week is to use your "freebie" (lead generator) as your new business card. With most of us doing our networking online these days, a list-growth strategy makes all the sense.
Instead of just plopping your website address into the Zoom chat, offer a piece of yummy content, or other resources that the Zoom participants can sign up to receive. You'll bring them closer to y...
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Efficiency - We all aspire to get more done in our businesses.
It’s probably the one thing I hear most from service-based professionals, “I just don’t have enough time to get everything done that I need to”
So how?
How can we figure out the tools, strategies, support that will get us to those high-efficiency goals?
In today’s conversation with Dennise Kowalcyk of CTD Creative, we share feedback on strategies that we ...
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In the top part of today's show, I offer insights on landing pages, lead generators, and how to make the most of them to grow your list, attract and nurture a larger audience that will, eventually, convert to clients.
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Entrepreneurship can be exhilarating and it can be exhausting. We show up as our best when we feel our be...
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My weekly digital marketing tip invites you, the solo-professional service provider, to show up with generosity and integrity for your potential clients by focusing on their struggles and how you just might be the answer to their needs.
Then - I know you will love this conversation with Jessica Miller of Brand New You.
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Jes...
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Lately, I’ve noticed that many of the professionals I talk to are stressing a bit....spending a lot of their energy on whether or not their “About Page”, their “Sales Page”, their “Welcome Email” language really and truly reflects who they are...their ‘why’....how they can actually bring about change for the clients they want to work with.
I was thrilled to have this exact conversation with Kate Hollis...
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The key to retaining clients is having the “know, like, and trust” factor.
Patricia Raskin, ”positive media” pioneer, and I talk about the benefits of having a podcast.
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Leadership - It’s not always what we think.
So many of my clients and community members are solo-professionals. They’re not managing a team of employees. They’re not getting booked on MSNBC to tell the nation what they need to do.
I recently read that leaders help themselves and others to do the right things. They set direction, build an inspiring vision, and create something new. Leadership is about mappin...
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First, this week I talk about one of my favorite books, The Referral of a Lifetime which, in a nutshell, will tell you... You already know the 100 people who will help you grow your business. Stay connected. Nurture the relationships.
Then, Nancy Zare, owner of Rapport Builderz, and I talk about Compelling Selling.
Nancy tells us that not everyone makes buying decisions the same way. Nancy went into detail abo...
Recently, Tony Martignetti and I had an opportunity to record a podcast together.
I've said this before, and I'll say it again.... Tony's voice and presence are like having warm cookies right out of the oven. He's comforting, solid, and easy to digest.
In this interview, I get to talk about some of the flashpoints in my life that ultimately led me to start my digital marketing journey. I get to share my story of how my mom's accident and need for full-time care paved the way for...
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This week’s digital marketing tip:
Show up - Make it EASY for folks to take the next step closer to you.
The service-based professionals I work with are making real and lasting changes in their world. The resources they offer, the work they do, the support they offer can be life-changing for the right person. And, that person could, at this very moment, be searching for you and what you are offering.
So....tha...
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