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Tips, Tools, Thoughts, and Resources

They Only Care About the PROBLEM You Solve.

I just listened to a 6-minute jewel from Donald Miller on the Business Made Simple Podcast and couldn't wait to share it with you.  

The topic is: How to Discover the Specific Problem You Solve

Whether you are speaking to another person, creating a website, posting on social media, or sending emails...... 

No one will ever hire you unless they understand the problem you solve.

In this podcast, Donald Miller and Bobby Richards answer this question posed...

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Why Does Your SUPERPOWER Matter to Your Clients?

As an entrepreneur....in fact, as a service-based professional, one of the most valuable lessons that can be learned is that we all have our unique superpowers.

What I mean by that is that each one of us has certain things we’re exceptionally good at and have endless energy for.

Ugh....but way too often we don't give our superpowers enough attention. We get caught up in the idea that we need to be good at everything.  


What I'm learning more and more these days, is...

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Kindness is Cool and Smiles are Free

Seriously!

Do you think I would not be drawn in immediately to a project with that tagline?

Kindness is cool.
Smiles are free.

When I received a message through Podmatch to check out Russ John's broadcast, at first I thought, "Hmmmm.  Pirate Broadcast?  How is that even a thing? And what could I possibly add to such an endeavor?"

So, of course, I went on all the platforms, listened to a bunch of Russ' broadcasts, and realized....

"Yup.  Here's a message I can get behind!"

...

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How to Be Real on Social Media

               

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice.

It's about human-scale marketing between humans.

Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you.

But how to do this?

Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing...

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