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Tips, Tools, Thoughts, and Resources

Unmasking AI for Heart-Driven Entrepreneurs :: RJ Redden

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Listen as a Podcast 


As heart-driven entrepreneurs, now, more than ever, we need to find ways that we can continue to 'show up" (that's marketing, my friend) with consistency and generosity for those who we can support. It does no one any good to keep yourself a secret by avoiding marketing.

Alas, the struggle is real.

How can we create authentic, valuable content that spotlights our zone of genius without spending hours and hours coming up with the words?

We are all...

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Engagement Matters

Post

Post

Post 

What to post next?

Post

Post

Post 

Blah

Blah

Blah.

 

No engagement?

No wonder!

 

Here are 6 great reasons why you are going to want to focus more on engagement than simply posting on social media.

1: Engagement is a key indicator of success on social media

When more people engage with you and your content and your comments, it ends up pushing your account out to others. (It's an algorithm thing) When people engage with your content, it...

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July 2021 Marketing and Holiday Planning

What’s your plan to prevent existing customer relationships from melting away in the summer sun?

What about a strategy to bring the heat against your competition and gain more customers?

Whether your focus is to engage your existing audience, grow your list, or both, the tips below should help you keep your cool this July.

CONTENT IDEAS FOR JULY

1.
NATIONAL "GIVE SOMETHING AWAY" DAY

The name of this holiday speaks for itself. Whether you want to offer a free trial, a buy 1-get-1 sale,...

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Automation, YES! But....not at 3X the Monthly Fee!

FROM MY INBOX:

WHAT?!
 
I almost missed the email......but, I am so glad I stumbled upon it.
 
Hootsuite wants to increase my monthly fee from $21.99 to $75/month!
 
Who does that?!
Off I went to research other social media schedulers.
 
Buffer: $65/month if you want to plan out more than 100 posts in a month.
 
Later: $33.33/month for unlimited posts
 
Sendible - $29/month for starter pack
 
Canva Pro: $10/month - allows up to 7...
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Time to Check Your Social Profiles

I’m guessing it’s been a while since you’ve reviewed some of your online listings and social profiles. One thing to remember is that unless you have a fairly major website, your social networking profiles may be the first thing that comes up on Google searches, so you are well-served to review them to make sure they are accurately portraying you and the work you do.

I think it's helpful to start thinking of each of your social media profiles and other online listings...

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Email Marketing and Holiday Planning April 2021

Looking to find a way to drive more traffic online? Need ideas for spring sales? 
Whatever your goals are for the start of the season, the content here will help you make April the best month of your year.

CONTENT IDEAS FOR APRIL

1.
REMOVE THE STRESS

It's easy to be feeling stressed right now about our current situation, but don't make remembering to send an email another reason to be. Take some time at the start of the month to prep your messages, then....set them up to be sent...

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Quiet Success : Introverts Build Successful Businesses

 

Ashley Harwood
Founder, Move Over Extroverts

Topics we covered:
1. What is an introvert, and how do you know if you are one? What does that mean?
2. How to use your energy and your calendar to maximize your productivity.
3. Developing sales strategies that are specific to your individual strength
Move Over Extroverts

I know my audience….and I am 100% positive that you are going to absolutely LOVE my conversation with Ashley Harwood, founder of Move Over Extroverts.

Through her...

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Business as an Experiment

Minessa Konecky
Transformation Coach- Direct to Success

Takeaways:

  • Know what you’re trying to accomplish in your business….look at your results without judgment – If you want a different result – take different actions.
  • Think of your business as an experiment
  • When you say “What can I do to improve this next time?” – You empower yourself vs. playing a victim or engaging in negative self-talk.

My interview with Minessa Konecky of Direct to Success...

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