By now, you know that growing your own engaged email subscriber list is a top priority for your service-based business.

That's because it provides you with a direct, targeted, and reliable way to communicate with your audience.

You get to build trust, drive sales, and maintain control over your marketing efforts.

This is how you gain new clients and customers.

This is how your business grows.

1: Direct Communication: 
Having an engaged email list means you have a direct line of...

Well, you know that I live in this world of email marketing.

I am always learning more,

teaching more,

and trying new techniques and strategies.

My clients lean on me to understand the subtleties that help make email marketing work better for them:

• content
• list growth
• automations
• design
• segmenting
• personalizing
• subject lines

But, alas - it is way too often that I hear business owners say that they don't think email works.

They are still wondering whether or not email is...

I am guessing that you're probably a lot like I am.

If I am walking into a store, or if I'm visiting your website to learn more about someone's business, I'm going to expect a warm reception.

We've all heard it before.

First impressions matter.

A welcome email series helps you open up a conversation with your customer. You get to set the expectations on the types and frequency of content your customer will receive.

Your welcome email will be the first impression...

 In today's digital age, email marketing is STILL the cornerstone of successful business communication. 

If you’ve attended any of my free webinars, you’ve heard me cover some of the stats:

• 91% of people check their email
        Every
            Single
                Day
• Email gets delivered 90+% of the time (Facebook posts reach only about 2% of ‘fans’)
• $44.25 is the average return for...

It felt devastating.

In the grand scheme of possible life tragedies, it wasn't life-threatening
but.....
it was supremely annoying.

It took up hours and hours of her time, and her colleague's time.

"Riley"(*) had her Facebook account hacked and shut down.

There seems to be no avenue through the Facebook quagmire to retrieve her account.

So, that was bad enough because she has quite a following and, more often than not, was able to fill her events through her organic posting via her...

I am pretty much geeking out about this new Idea Lab Growth Tools platform.

I've just begun using it to schedule out my social media posts ( and those of my clients, too ) and am looking forward to slowly moving many of my other platforms (scheduler, courses, memberships, email, sales funnels, paid webinars, etc) over.

I'm looking forward to having everything under one roof. I am particularly excited to have an easy way to offer affiliate opportunities to my co-collaborators.

...

You already know this....

The subscribers on your email list have already made the choice to be on your list.

They subscribed - they opted-in - because they wanted to learn more from you and about you and your business.

They’ve expressed interest in the products and services you offer, and many of them are likely opening, reading, and acting on your emails on a consistent basis.

In today's blog, I'm sharing how you can dig into your email list to use the information you already have...

Ah, November.

Summer feels like a pleasant memory.

Just when fall has just begun, we start to get those winter and holiday pokes and prods — Anxiety sets in as we think about the 'things' we need to do to make sure we make the most of the winter months to grow our business. 

As you know, spending and donations increase significantly during the holiday season, presenting huge opportunities for small businesses and nonprofits. 

You may already know that it takes at least...

Once Upon A Time, Two Women Wrote Their Books….

I want to tell you a story about two authors that I know.   Let’s name them Tracy and Lisa.

 TRACY

 Tracy knew she wanted to write a book and she knew how much hard work it was going to take to write that book. As a person focused on productivity, she was quite sure that she had the system to get that task completed in a timely manner.

 She knew exactly what she had to do.

She had her book...

Don't hate me.... but, it's true.

Can you feel it? A slight change in the air. A crispness that you don’t remember being there a few days ago. Or maybe a shift in smells and sounds around you? 

It’s true. Autumn is coming. The first day of fall is September 22nd and it’s time to start talking about the holidays. Okay, maybe not all of the holidays — that’s for a different post. For now, let’s just talk about some September holidays and newsletter...