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Tips, Tools, Thoughts, and Resources

November Marketing and Holiday Planning

Ah, November.

Summer feels like a pleasant memory.

Just when fall has just begun, we start to get those winter and holiday pokes and prods — Anxiety sets in as we think about the 'things' we need to do to make sure we make the most of the winter months to grow our business. 

As you know, spending and donations increase significantly during the holiday season, presenting huge opportunities for small businesses and nonprofits. 

You may already know that it takes at least...

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Why Create a Welcome Email?

I am guessing that you're probably a lot like I am.

If I am walking into a store, or if I'm visiting your website to learn more about someone's business, I'm going to expect a warm reception.

We've all heard it before.

First impressions matter.

A welcome email series helps you open up a conversation with your customer. You get to set the expectations on the types and frequency of content your customer will receive.

Your welcome email will be the first impression...

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A Tale of Two Authors

Once Upon A Time, Two Women Wrote Their Books….

I want to tell you a story about two authors that I know.   Let’s name them Tracy and Lisa.


 Tracy knew she wanted to write a book and she knew how much hard work it was going to take to write that book. As a person focused on productivity, she was quite sure that she had the system to get that task completed in a timely manner.

 She knew exactly what she had to do.

She had her book...

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September 2021 Marketing and Holiday Planning

Don't hate me.... but, it's true.

Can you feel it? A slight change in the air. A crispness that you don’t remember being there a few days ago. Or maybe a shift in smells and sounds around you? 

It’s true. Autumn is coming. The first day of fall is September 22nd and it’s time to start talking about the holidays. Okay, maybe not all of the holidays — that’s for a different post. For now, let’s just talk about some September holidays and newsletter...

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Rise Above Noise with an Email Marketing Strategy

Have you worked hard to create great content but are getting frustrated by the lack of engagement? If you feel like your content is going unnoticed, or not having the impact it should – then tune into this episode of The Live Stream Show, hosted by Brad Powell of Awesome Videomakers and featuring Susan Finn of Rise Above Noise. 

"What is the most generous way you can show up?

Who is that person that really needs to hear from you?

What does he or she need to hear?


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August 2021 Marketing and Holiday Planning

With August now upon us, we enter into the last month of summer. This may be the last chance to take advantage of the beautiful outdoor weather before Fall. If you’re looking for ideas on how to end the summer season with a bang, these tips should help make your business a hot spot in August.




This is actually one of my favorite topics to share. And, it's one that usually gets a good bit of engagement. Share your favorite books...

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July 2021 Marketing and Holiday Planning

What’s your plan to prevent existing customer relationships from melting away in the summer sun?

What about a strategy to bring the heat against your competition and gain more customers?

Whether your focus is to engage your existing audience, grow your list, or both, the tips below should help you keep your cool this July.



The name of this holiday speaks for itself. Whether you want to offer a free trial, a buy 1-get-1 sale,...

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They Only Care About the PROBLEM You Solve.

I just listened to a 6-minute jewel from Donald Miller on the Business Made Simple Podcast and couldn't wait to share it with you.  

The topic is: How to Discover the Specific Problem You Solve

Whether you are speaking to another person, creating a website, posting on social media, or sending emails...... 

No one will ever hire you unless they understand the problem you solve.

In this podcast, Donald Miller and Bobby Richards answer this question posed...

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June 2021 Marketing and Holiday Planning

June has arrived, so that means that summer is finally here! This time of year means longer days, warmer nights, and the start of summer vacation. 
Do you have a plan to start the season off strong?
Whatever your goals are for June, these marketing tips are sure to help your business shine!




You went all out for Mother’s day last month and Father’s day should be no different. Be sure to reach out to all the people who...

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Mothers Day Marketing

I am sort of a Grinch.- or maybe, better stated, a holiday questioner.

 Valentines Day, Siblings Day, Puppy Day…. I don’t buy into running to the store to purchase over-priced cards, boxes of cheap chocolate, or squeaky toys because of someone else’s idea of a marketing opportunity.

But…..We do have Mother’s Day coming up….and that leaves me to consider….

Is Mother’s Day a “Hallmark holiday”?

I’ll leave that to you to...

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