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Tips, Tools, Thoughts, and Resources

Email: Direct, Targeted, Reliable

By now, you know that growing your own engaged email subscriber list is a top priority for your service-based business.

That's because it provides you with a direct, targeted, and reliable way to communicate with your audience.

You get to build trust, drive sales, and maintain control over your marketing efforts.

This is how you gain new clients and customers.

This is how your business grows.

1: Direct Communication
Having an engaged email list means you have a direct line of...

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The Elephant In The Room : Is Email Even Worth Doing?

Well, you know that I live in this world of email marketing.

I am always learning more,

teaching more,

and trying new techniques and strategies.


My clients lean on me to understand the subtleties that help make email marketing work better for them:

  • content
  • list growth
  • automations
  • design
  • segmenting
  • personalizing
  • subject lines


But, alas - it is way too often that I hear business owners say that they don't think email works.

They are still wondering whether or not email is...

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Why Create a Welcome Email?

I am guessing that you're probably a lot like I am.

If I am walking into a store, or if I'm visiting your website to learn more about someone's business, I'm going to expect a warm reception.

We've all heard it before.

First impressions matter.

A welcome email series helps you open up a conversation with your customer. You get to set the expectations on the types and frequency of content your customer will receive.

Your welcome email will be the first impression...

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The Heart of Email Marketing: The Power of Personalization

 In today's digital age, email marketing is STILL the cornerstone of successful business communication. 

If you’ve attended any of my free webinars, you’ve heard me cover some of the stats:

  • 91% of people check their email
  • Email gets delivered 90+% of the time (Facebook posts reach only about 2% of ‘fans’)
  • $44.25 is the average return for...
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Her Facebook Was Hacked

It felt devastating.

In the grand scheme of possible life tragedies, it wasn't life-threatening
it was supremely annoying.

It took up hours and hours of her time, and her colleague's time.


"Riley"(*) had her Facebook account hacked and shut down.

There seems to be no avenue through the Facebook quagmire to retrieve her account.

So, that was bad enough because she has quite a following and, more often than not, was able to fill her events through her organic posting via her...

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6 Tips for Using Your Email List to Find Your Best Customers

You already know this....

The subscribers on your email list have already made the choice to be on your list.

They subscribed - they opted-in - because they wanted to learn more from you and about you and your business.

They’ve expressed interest in the products and services you offer, and many of them are likely opening, reading, and acting on your emails on a consistent basis.

In today's blog, I'm sharing how you can dig into your email list to use the information you already have...

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November Marketing and Holiday Planning

Ah, November.

Summer feels like a pleasant memory.

Just when fall has just begun, we start to get those winter and holiday pokes and prods — Anxiety sets in as we think about the 'things' we need to do to make sure we make the most of the winter months to grow our business. 

As you know, spending and donations increase significantly during the holiday season, presenting huge opportunities for small businesses and nonprofits. 

You may already know that it takes at least...

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A Tale of Two Authors

Once Upon A Time, Two Women Wrote Their Books….

I want to tell you a story about two authors that I know.   Let’s name them Tracy and Lisa.


 Tracy knew she wanted to write a book and she knew how much hard work it was going to take to write that book. As a person focused on productivity, she was quite sure that she had the system to get that task completed in a timely manner.

 She knew exactly what she had to do.

She had her book...

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September 2021 Marketing and Holiday Planning

Don't hate me.... but, it's true.

Can you feel it? A slight change in the air. A crispness that you don’t remember being there a few days ago. Or maybe a shift in smells and sounds around you? 

It’s true. Autumn is coming. The first day of fall is September 22nd and it’s time to start talking about the holidays. Okay, maybe not all of the holidays — that’s for a different post. For now, let’s just talk about some September holidays and newsletter...

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Rise Above Noise with an Email Marketing Strategy

Have you worked hard to create great content but are getting frustrated by the lack of engagement? If you feel like your content is going unnoticed, or not having the impact it should – then tune into this episode of The Live Stream Show, hosted by Brad Powell of Awesome Videomakers and featuring Susan Finn of Rise Above Noise. 

"What is the most generous way you can show up?

Who is that person that really needs to hear from you?

What does he or she need to hear?


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