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Tips, Tools, Thoughts, and Resources

Value-Based Marketing - What, How, and Why?

A value proposition statement is important for coaches and consultants because it clearly communicates the unique value and benefits that you can provide to your potential clients.

It's going to help your potential clients understand how your services can help them achieve their goals and how they will benefit from working with you.

Additionally, a well-crafted value proposition statement can help you differentiate yourself from other coaches and consultants in order to...

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6 Tips for Using Your Email List to Find Your Best Customers

You already know this....

The subscribers on your email list have already made the choice to be on your list.

They subscribed - they opted-in - because they wanted to learn more from you and about you and your business.

They’ve expressed interest in the products and services you offer, and many of them are likely opening, reading, and acting on your emails on a consistent basis.

In today's blog, I'm sharing how you can dig into your email list to use the information you already have...

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Email Marketing and Holiday Planning April 2021

Looking to find a way to drive more traffic online? Need ideas for spring sales? 
Whatever your goals are for the start of the season, the content here will help you make April the best month of your year.



It's easy to be feeling stressed right now about our current situation, but don't make remembering to send an email another reason to be. Take some time at the start of the month to prep your messages, then....set them up to be sent...

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What Lights You Up?


What part of the work that you do makes you simply feel so good about where you are on your journey?

When I have the opportunity to ask this question of my clients, I can actually SEE their whole energy change when they tell me what they love in their work.

On the flip side, when they tell me about their challenging areas (usually around tech), it's like the Dementors from Azkaban flew by and sucked their soul.

So, the quandary is - as business owners, how can we stay in that positive...

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The Lost Art of Love Letters

My Dear Friend,

As I sit down at the desk to write to you, the sun is just beginning its ascent over the embankment. The light filters through the autumn leaves creating sprinkles of orange and yellow throughout the room. I think of you......
OK....this is not exactly the love letter I'm talking about today.... but, then again....maybe it is.
I am thinking of you.
It is likely that you have some resistance to creating marketing content.
Lately, you've said, at...
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Using FAQs to Create Content and Attract Ideal Clients

Wondering how to come up with some helpful content for your website and social platforms?

Frequently Asked Questions is the key.

Let's get started! 

Grab a notebook or a pad of paper. A phone or computer list is ok, too - but give the pen-to-paper approach a go at first.  It's a great way to get some creative juices flowing.

Now, write down every question anyone's ever asked you about yourself, your business, the work you do, the products you sell, the services you provide.


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Wondering how to improve your digital marketing results?
Are you spending too much time on social media?
How do you know if your website is working for you?

Download this short self-assessment tool to help you identify your strengths and weaknesses.

Learn quick tips for improving your online marketing results.