With August now upon us, we enter into the last month of summer. This may be the last chance to take advantage of the beautiful outdoor weather before Fall. If you’re looking for ideas on how to end the summer season with a bang, these tips should help make your business a hot spot in August.

CONTENT IDEAS FOR AUGUST

1.

NATIONAL BOOK LOVERS DAY

This is actually one of my favorite topics to share. And, it's one that usually gets a good bit of engagement. Share your favorite books or insight...

What’s your plan to prevent existing customer relationships from melting away in the summer sun?

What about a strategy to bring the heat against your competition and gain more customers?

Whether your focus is to engage your existing audience, grow your list, or both, the tips below should help you keep your cool this July.

CONTENT IDEAS FOR JULY

1.
NATIONAL "GIVE SOMETHING AWAY" DAY

The name of this holiday speaks for itself. Whether you want to offer a free trial, a buy 1-get-1 sale, or a...

I just listened to a 6-minute jewel from Donald Miller on the Business Made Simple Podcast and couldn't wait to share it with you.  

The topic is: How to Discover the Specific Problem You Solve

Whether you are speaking to another person, creating a website, posting on social media, or sending emails...... 

No one will ever hire you unless they understand the problem you solve.

In this podcast, Donald Miller and Bobby Richards answer this question posed by one of their listeners:

"How can I ...

June has arrived, so that means that summer is finally here! This time of year means longer days, warmer nights, and the start of summer vacation. 
Do you have a plan to start the season off strong?
Whatever your goals are for June, these marketing tips are sure to help your business shine!

CONTENT IDEAS FOR JUNE

1.
FATHER'S DAY

You went all out for Mother’s day last month and Father’s day should be no different. Be sure to reach out to all the people who ordered Mother’s Day gifts, so they...

I am sort of a Grinch.- or maybe, better stated, a holiday questioner.

 Valentines Day, Siblings Day, Puppy Day…. I don’t buy into running to the store to purchase over-priced cards, boxes of cheap chocolate, or squeaky toys because of someone else’s idea of a marketing opportunity.

But…..We do have Mother’s Day coming up….and that leaves me to consider….

Is Mother’s Day a “Hallmark holiday”?

I’ll leave that to you to mull over, but today, I’ll spend some time in my professional capacity as ...

Looking to find a way to drive more traffic online? Need ideas for spring sales? 
Whatever your goals are for the start of the season, the content here will help you make April the best month of your year.

CONTENT IDEAS FOR APRIL

1.
REMOVE THE STRESS

It's easy to be feeling stressed right now about our current situation, but don't make remembering to send an email another reason to be. Take some time at the start of the month to prep your messages, then....set them up to be sent automatically...

Seriously!

Do you think I would not be drawn in immediately to a project with that tagline?

Kindness is cool.
Smiles are free.

When I received a message through Podmatch to check out Russ John's broadcast, at first I thought, "Hmmmm.  Pirate Broadcast?  How is that even a thing? And what could I possibly add to such an endeavor?"

So, of course, I went on all the platforms, listened to a bunch of Russ' broadcasts, and realized....

"Yup.  Here's a message I can get behind!"

Kindness is cool.
S...

Recently, our digital marketing mastermind group had a conversation about emails (MailChimp, Constant Contact, ActiveCampaign, etc) ending up in our subscribers' "other" folders or, worse, in their spam folders. 

So much goes into successfully delivering an email to the inbox,

Here are a few best practices to keep in mind. (I'll be using Constant Contact for an example here, but most tips will also apply to other 3rd party email platforms)

 (note: you can download this blog as a pdf resource ...