Shine Above Sameness :: Josh Zepess
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The Rise Above Noise signature road map has, at its foundation, the understanding that marketing is an act of service.
That is, digital marketing - your website, social media, interviews, blogs, emails - is simply the vehicle you use to show up - truly show up - so that those you are meant to serve can identify you as the solution to their challenge.
That means that your person needs to, first of all, notice you - remember you - and then, can spend some time learning about you to see if they will then take that 'next step' of hopping on a discovery call or signing up for your emails or workshops.
How to get noticed?
This week's guest, Josh Zepess, has spent a lot of time and energy thinking about this.
In a world where dreams are crushed, souls are forgotten, and rust never sleeps, Josh Zepess (The Identity Archaeologist) is on a mission to ensure talented solopreneurs turn every business first impression into a second impression (where the sale happens!) by raising their ROC - Return on Conversation - so they can profit more without grinding more.
What will we cover in today's chat?
- Differentiating yourself/standing out from the crowd.
- Speaking human - the most powerful and attractive language in the world
- Being human - destroying the line between business and personal.
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Resources:
Rise Above Noise
~~ Free Discovery Call with Susan: http://bit.ly/ran-discovery
~~ Rise Above Noise - 5 Pillars
https://www.riseabovenoise.com/blog/digital-marketing-roadmap
~~ Grab the Rise Above Noise goodies: https://www.riseabovenoise.com/goodies
~~ Upcoming Rise Above Noise events: https://www.riseabovenoise.com/upcoming-digital-marketing-events
Josh Zeppes
~~ The Identity Archeologist: https://joshzepess.com/
~~ Free 1-on-1 master session to create the unique compelling answer to the question, "What do you do?" - https://joshzepess.com/wdyd/
~~ Free Lighthouse Effect Webinar: https://joshzepess.com/upcoming-webinars/
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