Susan Finn 0:08
So another episode of rise above noise, you know, it's interesting of all the things right? Like, all the things that we can do as business owners, you're like, Should I do that? Should I not do that, and I've let things go sometimes, right? So this, this spotlight was something that I let go. And just because of the time involved in the editing, and then putting it out there, but you know what, Regina, I just love it, I just love having this opportunity to like to share somebody within the rise above noise group or on the rise above noise, YouTube or wherever. Because none of us are in this alone, like, it's impossible to be a solopreneur in a vacuum, it just doesn't happen that way. And when we have opportunities to, to shine the spotlight on somebody else, at the same time, being able to communicate and let people know kind of what our vibe is, I don't take that lightly. And I love it. And so back at it, and I'm so glad because I know that you have something that you're going to be talking about a challenge you're doing next week, I have something coming up. So both of these things that we're going to talk about will so so so served the rise above noise community, right. It's just a good time to it's a good time to find your community. But also I was looking at your at the offer of the challenge that you're going to be doing next week. And it's about what can we do to gain clarity. There are so many of us as solopreneurs, or small business owners, and in particular, coaches, consultants, course creators, people who are bringing people from one place in their life to another place. And and we just get this information overload, I have this, I have this vision in my head. It's kind of like a cartoon thing, where here's my client, and I have, you know, pictures of who my ideal clients are. And they're, and they make differences in the world. Right. And, and technology is not necessarily what they thought they were going to be doing when they decided to become a coach. Right? And so then, but they know, right? Like, if you don't show up, people don't know you're there. And so what do you do to show up? That's marketing, so that people are like, Oh, she does that, oh, she helps those people, right? It's always about what are the problems that you're solving. And I know you're so good at teasing that out of people when they're creating their offers. And I have this picture in my head, alright, so there's a coach that I'm working with. And she makes a real difference in the world. She's changing lives and just kind of, so she's like, Okay, I'm gonna I'm gonna do it. And she opens up her computer. And it goes on the internet. And I have this picture of like, a fire hose. Her right and, and like information information. And she's trying to grab I'm trying to, it's just like, such a strong vision for me. And it's just information overload. And then so they should just grab something and grabs something else and grabs something else and tries to do all the things and then just feel scattered. Yeah. And it's like trying, and then it's likely if it's like me, right? If I'm like, What should I do, and then I have 15 tabs open, and I can't figure it out. And one thing frustrates me and I say, I'll do it later. And I go take the dog for a walk or I go feed the chickens, right. And then I'm like, I don't really feel like doing that now tomorrow. And it's easy to kick it down the lane, which I think is why your your challenge is going to be so brilliant. And so both of us, I think are trying to put a lid on that scattered, right like help people not feel so isolated, make sure that they feel supported. And that they stop that procrastinating. They stop that I'll do it later. Right. And I think that's why challenge is so brilliant. And also, and I know that you do this with your clients because I have a client of yours. And I do this with my client, you know that because we've worked together for so long, that it's important in whatever we're creating, whether it's creating your offer suite, or in my, in my case, I'm creating a growth community where people will be able to, that's my mission, quiet the noise, but where I'm coming to is has permission to be in a community where we get to truly be ourselves where it's so that we can shut off that lizard brain and just really work in the part of our brain where we're being creative. And we're create where, step by step right? doing the things that are going to bring us On the road that GPS bringing us to the road. And I think that is the really important thing. I've been in groups, you've probably been in groups to where it's Oh, it's nice to be challenged. But sometimes you're like, I have this idea. Or here's something I hear, like, if you're working on, let's say, you're working on your elevator speech only because it's just happened to me this week. And I say, Well, what do you think about this, and then they'll let you know, and people are very kind, but you get it, right? Like you, you want to be able to try something out and get constructive feedback, that doesn't make you feel crappy. Right, I think that's where I think that's one of your strengths, too, is really getting into the head of people and what they're trying to do.
Regina Podesta, Offer Queen 5:45
I think, if I may, because I have been working with you for so long, I think that that's why your program that you're working on is going to be so important for people because first of all, we all need to learn our own discernment. So it's great to bounce ideas off of, you know, you go to this group, and you bounce some ideas off, and you bounce some ideas off over at this group too. And you're going to get various varying opinions based on other people's perception of you or their own preferences. So with a group, like the one that you're creating, to be able to just have Alright, this is my trusted people. This is where I can fall flat on my face. And I can try on this new, this new lipstick that people don't shut it down a little tiny bit, but I know where you're going with it, you know, but then also kind of start to learn our own discernment in what really sits well with us. And you would even brought up in the beginning that you would drop the spotlight for a while thinking like, oh, it takes too much time. And my business needs to X, Y and Z. And this is a big, this isn't really pulling it in a direction that's helping me financially. But then when you really didn't have it anymore, you realize how much that actually lights you up in the way that you need as well, which is why we're doing business. So it's pieces. Yeah,
Susan Finn 7:09
finding what lights you up, right. That's, that is so important. And and to come back to the group for a second, and then I'll read your official bio, but it's what you had said something like that, too, is to pull in the resources. And I know that so many of the people that come to me are like, I don't even know who to listen to Right. Like I said, they've got all the tabs open, and then they get stuck get frozen. And because I've been doing this 18 years, right community building anyway, just marketing, I've been doing about 15 years community building for 18 years when I started the Women's Business Network of southeastern Massachusetts, where we first met that many years ago, and knowing that I am a community builder, and that I know all these people like I always picture like this backpack that I have with all the cool people I've met and the changes they bring. And so within the rise together community, what's going to happen is they have access to master classes that they can consume on their own. With all of these people that I trust, and I'm bringing into the community now, they're not going to be there on the weekly, right, it's just a matter of, here's a little taste of something somebody has given us. It's all based on generosity, it's all based on giving. And maybe this is like here's a good place to start. And then sharing the ideas and making sure that we're following up with each other to help make all of the boats rise at the same time. And it feels really good. And I think that's where we're going. We don't need any more learning. But we do need more doing so why let's we're gonna talk about your offers I so if you guys don't know, like Regina and I are talking because we've known each other for so many years, but let me introduce you to my friend, Regina. She is the author she is your offer queen, funnel builder and mad scientist when it comes to program development for online business. She is your human GPS. She's your GPS system mapping and she's going to help you map a crave worthy customer journey that puts you first she Regina is on a mission to create 100 Online Business legends that could be you if you're listening who have cracked a code to more freedom and money through killer custom flow and it doesn't say it here but I'm assuming that means in your online Oh, you know you just say online business right? It's like when you're creating whatever your online products are. So when I asked Regina what her superpower is, she said a cognitive flexibility.
Unknown Speaker 9:57
So many so
Susan Finn 9:58
tell me about that.
Regina Podesta, Offer Queen 10:01
So I was born a creative being big imagination, I need lots of play time in my day to problem solve, and I kind of already just opened the door to where it is, is that the way I use my creativity has always been through problem solving. My grandmother, God rest, her soul was amazing took care of me for my formative years in my brain development years, and we played games. And I know it kind of sounds sounds kind of silly. But I, this is I believe, the reason why I'm able to take the creative brain and then the mapping and the problem solving and the strategy and put them together. Because when I tell you, this woman played games with me, we were not playing Go fish. We were playing dominoes, and scrabble when I was six years old, and didn't even know what the words meant. But I knew how to spell them. And then she would try, she would challenge me to figure out, figure out not look up, figure out what the word meant. So we were always doing those kinds of games. And so it's just something that comes very naturally to me, I wake up in the morning, and I'm already solving other people's problems, which I guess is kind of a problem. But it's a lot of fun for me, and I get to use that creative ability. So I asked John, I asked Google and Google told me that that is actually cognitive flexibility.
Susan Finn 11:30
I love that I play a lot. My family and I play a lot of games. Oh, that's, that's so interesting, that you've that you tie that together. So with the work that you do, then So you've already kind of tied into that, right, like you're problem solving. And tell me a little bit more about that you can use me as an example, or what any of the clients like, they come to you. They want what? And then how do you guide them towards that? Yeah, well, I
Speaker 2 11:59
think that this solopreneur thing, right, we all want two things, freedom and money. And I know that sometimes money sounds like a bad word, and we say, you know, freedom and revenue and freedom and but it's the money and they go hand in hand. And everybody's idea of what that is, is totally different. Success to one person is completely different than another. That might mean that you know, you have enough funds to be able to take stay home and take care of your grandchildren or, or play with your chickens in your backyard or somebody else's idea of success, ie money and freedom is being able to work in Tahiti or so. It's really, really what I'm finding is people are building businesses, based on like we said, like, you know, the, what the gurus or what we learned or what we should do, should, should, should, should should. So I always work with people now at this stage of the game where I start with, okay, if you want to have some offers, you already have some offers, or maybe you don't, but you you know where you want to go. Let's talk about your ideal lifestyle, because let's not build a business that is, you know, highly touch high touch from you. If you're hoping to take you know, six months off a year. Um, so I don't didn't answer the question.
Susan Finn 13:28
Well, yeah, well, you did. So so I'm like, but here's so I'm like, Hey, Regina, I want to take six months off and work in Tahiti. And I have and you're like, Well, what do you want to do? Right, so let's so I want to Alright, so I came to Regina, I want to create a course. Yeah. And so you're going to go through a process with me, we can't go through the whole thing here. And I do want to talk about the offer suite that you that we're talking about. So maybe this is a good place, like is this where you would say, oh, there's a three stage offer suite? Let me tell you about it. Is that where you would Yeah,
Regina Podesta, Offer Queen 14:04
I mean, I did something that I was doing, kind of just naturally and intuitively. And then I sat down and really was challenged to write out like what that is what goes on in my brain what kinds of questions are important so I have created through hundreds of hours of working with small businesses like us, I'm in the same boat, I'm one to where we uncover the way you want to live. So a lot of times we think about what what our potential client needs from us our potential customer needs from us without putting our own needs in that equation. So I start there with you want to let work if you want to live in Tahiti six months out of the year, okay. And then we talk about the things that light you up that make you happy, what skill set do you have, you know, we have some some skills that we you know, I might be able to cook. And I happen to love cooking, but somebody might be able to cook but they don't like cooking. So we're certainly not going to visit build a business around that. So I have like three questions that we go through. And then we then from there, we talk about the offers, and how they can tie together. And for one person, they might have more of a seasonal, six, cyclical, cyclical, seasonal way that they do their offers. Another person might have, you know, three offers that can string together at any point, and we develop them in that way, thinking about where you're going to be six months out of the year.
Susan Finn 15:41
And where do you think people get stuck? I've talked to so many people, right. And I was in Amy Porterfield courses forever. And I don't know what the success rate is there. They'll they'll tell you that it's really high. I'm not sure. Like, there's so there's two parts of it, really, there's creating the product. And then there's the selling well, three, creating the content, the product, selling the product, and then supporting the users of the product. Right, right. Yeah. So where do people get stuck?
Regina Podesta, Offer Queen 16:15
People? Hmm, gosh, I think what happens is we're so we're so close to our own stuff that they can't take a bird's eye view. And because we are experts in our field, it's hard for us to realize how to break that down into small, little digestible pieces. So that our customers can be successful, because we're talking way up here at this level, expecting people to understand what we're talking about. And they, they need this little chunk first. So I think that that's a big one, they get a little tripped up in that department, I definitely see that there is even for those of us who do make the leap and do jump out there and do start and do get going, which I believe in 100%. But there does come a point where, right you've got to get moving, a lot of people are just literally stuck on the on the train station platform going, what which one should I do, or I'm not good enough. But we if we can break it down into those small little things, it makes us realize just how much we do know. And then to your point, the selling is something that, again, we're so close to, we don't really understand the the language needed to talk to, we know what our avatar is, but we don't, we don't really transition that into how to talk to them. But then where we little solopreneurs, the little engines that could can start to level this playing field, I've been realizing more and more. And doing some research and finding that like the only the top 10% businesses that are out there are doing a amazing job with their customer follow through. So when someone does make a purchase with us, only the top 10% of businesses out there are doing really, really well. Staying in front of them, keeping them moving, keeping them feeling successful, so that they continue. I mean, how many courses have we all bought? And we sometimes don't even open them. Okay, look, I go to open it and I'm like, Oh my God, I don't know where to start. This is all stuff that I don't know that I don't even know that I don't even know where to start. Um, so if we can do a better job of doing that, because we're so close to our customers, because quite honestly, I feel like we do care more than those big giant businesses will be able to start kind of climbing that not the ladder unnecessarily isn't really what I want to say. But leveling the playing field and stacking the deck in our favor to go back to my grandmother.
Susan Finn 19:04
Love that you brought that back. That's an interesting thing I think we could spend a minute or two on is even when you make, let's say it's a course or an online product, and even when you've sold it so the money is okay. But the way to continue the relationship with the person who buys it is to really love them up. Right as to say I got it, thanks for coming. I'm not going to leave you stranded. And and so I would imagine it's kind of like an onboarding, or how do you? Yeah,
Regina Podesta, Offer Queen 19:41
yeah, I mean, I can even give a quick little tip for anybody that's listening. And you know, even for yourself, what I would do is I would write down, you know, the three things that they need to do day one, and sometimes it's just logging in and saying hi, or going to the Facebook group and saying hi Getting their foot wet and getting, right it's not, you know, go in here and tackle topic one and write out your, your three month plan it's open the door, take it into these tiny little steps. And if if along the way, you can also set up some automations that can easily touch base. And even, it's almost like I know that you talk a lot. And you're amazing at this helping people with their nurture sequence for a freebie or a low ticket offer will. So today, you need to do those same steps with people who have purchased something from you. Even if you send an email out on day five, that also has something simple the link to the login to your materials. And then a few days later, a link to specifically one little area. And because we've gotten so prone now to having information come to us, right, if we think about Facebook, if we think about Instagram, if we think about LinkedIn, all of this information is always coming to us and then we make this investment. But our brains are trained to have the information come to us not go seek it out. And I think that if you can just look at it that way and create a habit of even though it's available to them to go surf and Netflix it out if they want to. Even if you think about Netflix, Netflix will still pop up this little thing and remind you that you haven't finished watching Game of Thrones yet. So yeah,
Susan Finn 21:40
I'm writing all these notes in here. And it's hard to keep up because you're dropping so many good bombs here. Alright, so let's talk about let's talk about ways people can get started. Within the next week. You have something coming up next week, and I'm super excited about it. I've blocked out time, Tuesday, Wednesday and Thursday of next week. Tell me about
Regina Podesta, Offer Queen 22:05
Yes, yes, yes, I have broken down this framework to create your perfect offer suite. I believe that everyone should have at least three offers. Um, for many, many reasons, I book I'll tell you right now, because I get so excited about it. The reason why you need to have at least three is that we don't want to predetermine where a customer wants us. So we can have three levels. And I'm not going to put $1 amount on them. But three levels of help that you can offer them so that they can choose to that you're not pre determining what they're going to start with. And then I also work with people to figure out how to connect them together. But next week, we are figuring out what that offer suite is we're using my three by three framework, we're going to go through your ideal, your ideal dream life that you want to live. Then we take your brilliance, and I, I help you kind of go out there and curate all those things so that you're not just thinking about where you are now, but kind of all of the things so that you can take a bird's eye view of it. And then on day three, we put those Office Suites together. I am highly highly highly brainstorming I like to kind of go off on tangents. So I'm going to be delivering the things that you need to be thinking about and then we're going to do hotseat coaching every single day. Of that is going to be a lot of hotseat coaching as well as feedback threads within the group Facebook group that we'll be sharing together for people who've watched replays or you went to bed and woke up the next morning and realized, Oh, my God, I, I want to be a beekeeper and I want to teach other people how to be a beef beekeeper. And this is so exciting to me, I never thought of this. You can put it in there and get some feedback and get people talking and brainstorming and I'll be in there as well.
Susan Finn 24:09
Love this. So this is for let's just make sure that people know is this for me. They may or may not understand is this for some this is for somebody who is what?
Regina Podesta, Offer Queen 24:19
Oh my goodness. So if you have that entrepreneurial spirit, and you just know you've got something in you that you want to bring out and you're still like I said earlier, standing on that platform going on. I don't know if I want to jump. Where do I start? This is a really great place to start because this will be your foundation, a lot of us skip it and go oh, I'm really good at this and we open a business without putting this first. If you've been throwing spaghetti at the wall and hoping that something works out. Um, this is a good place or in when I say spaghetti at the wall. I mean, maybe you have 10 offers out there and none of them really make sense. And it's time to reconsider Garin take a look at them. And then also for people who might even be like fairly successful in their business and then they're looking in the mirror and going I'm exhausted hmm so let's take a take a look at it from fresh eyes because even if you're a newbie or haven't jumped in, we're going to take a look at your everything from fresh eyes Fresh, fresh, fresh perspective.
Susan Finn 25:28
So if you're ready I'm going to type this is this is for you if you're ready to take a look you know, I should probably do this after but I'd like to take my notes while we're doing this.
Regina Podesta, Offer Queen 25:39
I guess a fresh fresh look at your, where you are, where you're going, who you want to be, what your talents are, what makes you happy?
Susan Finn 25:47
Alright, control your time. I know that's a conversation you and I have quite a bit and a lot of people know that right that that to me as my when and being a solopreneurs I get to I put I put in three long days right so three probably longer days a week so that I have my Wednesday's free to be with my grandbabies and Friday mornings or to work in my business with my co Power Hour and some masterminding and then on Friday afternoons to walk on the beach, so or wherever it is that I want to be so I think that that's what having everything that Regina just said I think that's what it is is what do you have to have it now I've seen because I've been in Amy Porterfield course and then I've met the people in your memberships to people do things you don't even think about and they're wildly successful Right? Like you said cooking. Or Gosh, somebody was teaching Greek phrases or something like that like whenever people love yes beekeeping here's the thing about beekeeping people are so so so so nice in the groups and in the courses and everything. But there are also some nasty like, I feel like there's like the you know, there's the nice bees honey bees are so be nice. I don't want to get too far in Totana. And then there's like those wasps which are just jerks with wings. And I feel like sometimes you ask for advice in a beekeeping group and everybody's so nice. And they're so nice. And then there's the Wasp, but like, Would you do that for I was so stupid. I'm like, be nice. Alright, that was a tangent about
Regina Podesta, Offer Queen 27:21
or we could we could write a book about how the business world from the eyes of a honey hive
Susan Finn 27:30
bees. Anyone wants to have a talk about bees. i It's just flippin fascinating what they do. And I'm, I'm just learning I lost my hive last year, but we'll have a new one this year. So we're going to so this is starting on Tuesday, May 16, I've dropped the link into the into the chat, they can expect to be live with you. And it's going to be in a group, right? So it's recorded. So they can come back if they can't go. But I would recommend going live so that you can get that brainstorming and that feedback from Regina. And then there's some homework, like you're going to give them a challenge. And then there's going to be some homework and then they're going to come back the next day and offer up what they've done.
Regina Podesta, Offer Queen 28:14
Yes, because these three pieces connect together, weave them together and come up with with some really great ideas. And when people sign up, they're also given a little quick questionnaire. And I will be using information from that in my examples. So even when I go live, when I talk about you know, we, it's always great to talk about examples so that we can understand the concept. So I'll be able to pull from what people are answering in that questionnaire as part of the presentation as well. So super exciting.
Susan Finn 28:48
And and I had another question. Oh, but anyway, other than this challenge, you work with one on one clients, and why don't you tell me quickly about that? Because somebody might be like, Yeah, that's great. I just want her to do it for me or with me. Tell me about Yeah,
Regina Podesta, Offer Queen 29:03
yeah. So there's two pieces in my opinion. So I am a Kajabi implementer. I've been in Kajabi now for four years, it's where I live, work and play and I love it. Um, and what I found was most people when they come to me to implement, they really don't have everything together that they need to have it implement. So I've separated those two things and I work with people one on one as well to discover their offers determine what's inside the offer. Specifically, we create the sales language we create the customer follow up the thank you pages, all of that stuff and then whether they want to DIY it themselves, whether they want to then take that information and work with a copywriter don't actually write all of their stuff in their voice because that might be a scam Build that they need, or hire a different VA because I only work in Kajabi. But then if they do want me to do the implementation, I do that as well. So I have some different types of packages that I work with people, either over the long term in the short or short term. So I think we talked about as well, I do a offer intensive. So it's something that I work one on one with people, and we really suss out exactly what is should be in their office suite, or could be in their office suite and get all their language together. And I
Susan Finn 30:33
love that word. I like that term office suite. Because it just it seems to like just package it up so nicely for us. It does, right where it's because because I use that word before that we just feel scattered, we've got a little here a little something there. That's why I personally am looking forward to your challenge next week is to just get some clarity on what it is that I offer, how I can support people. So knowing that you have that superpower to help people put things in order, make sense of it, and then bring it to the next level so that it's supporting them. So their business is supporting them instead of them supporting their business necessarily. Yeah, absolutely. So good. I'm gonna put I'll put the link to your office. What did you say your offer sweet offer? Sweet, your regular. I'll put all of the links in here you guys. Regina has tagged a million times in this group. If you I'm going to just go quick and see if there any questions I was typing so much that maybe I missed a question. I think that's it. But go ahead. If you are watching this later, and you have a question, go ahead and put it in there and tag either myself or Regina, we will be watching this to make sure that all of your answers are sent to you. And Regina, thank you so much. Always good to be with you. And I'll see you next Tuesday for sure.
Regina Podesta, Offer Queen 32:01
Yes, yes. All right. Thank you very much. I look forward to seeing you and have a great afternoon.
