Tips, Tools, Thoughts, and Resources
Clarify Your Message
What’s the difference between vision and mission?
Your vision statement is about the future. It expresses where you want to go. Your mission statement is about the present. It defines what your business does, who you do it for, and why.
Why should you write a solid Mission Statement?
- To help you focus on the direction of your business
- To help you define your ideal client/customer
- To help you explain the why behind your business
- To help you spell out what you DON’T do
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