Secrets to Selling More by Selling Less

Allan Langer

Click on the image for the full interview.

This episode’s tip is centered around two of the most powerful words in the English language:

LISTENING and CURIOSITY

“Generous listening is powered by curiosity, a virtue we can invite and nurture in ourselves to render it instinctive. It involves a kind of vulnerability— a willingness to be surprised, to let go of assumptions and take in ambiguity. The listener wants to understand the humanity behind the words of the other and patiently summons one’s own best self and one’s own best words and questions.” - Krista Tippet

Last week, I spoke on the topic of using frequently asked questions as the basis for your consistent, compelling, generous commitment to content creation.   
(Find the episode on the Rise Above Noise FB group: http://bit.ly/3oLN3JL)

Curious and active listening is the key to how you create the content that helps your ideal client identify YOU as the person who can solve the challenge she is experiencing. 

If marketing is the vehicle for sharing your content, then sales is the destination.

Do you struggle with your sales?

Do you consistently undervalue your work?

Do you procrastinate or spin your wheels trying to move your business forward?

Listen to this conversation with Sales Trainer, Allan Langer, author of "The 7 Secrets to Selling More by Selling Less" - as he gives us a peek into how he guides salespeople in and what he calls the "art of inherent human behavior." 

My favorite takeaways:

1. Be More Human!
2. When you have clarity on the product/service you are offering - it’s not ‘selly-selly’ - it’s generous to allow the prospect to know how they can work with you to attain the result they are looking for.
3. Repetition and Confidence - know exactly what you are offering... Say it over and over and over so that it slides right off your tongue (or keyboard) in a way that feels like flow. 

Connect with Allan on LinkedIn: https://www.linkedin.com/in/allanlanger/

His book, The 7 Secrets to Selling More by Selling Less, is an award-winning best-seller on Amazon, and he has been featured and interviewed on over 80 podcasts and radio shows.

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