Susan Finn 0:08
Hey there, welcome to this week's rise above noise.
I have the honor of shining a spotlight on somebody in the rise above noise community who's making a real difference, and helping others with their business growth. We haven't met Let me introduce myself. I'm Susan Finn. I'm a digital marketing strategist, where for the past 15 years, I've been working with transformation creators, coaches, consultants, energy healers, and guiding them with their own their own personal roadmap in their digital marketing journey, and creating their personal system for showing up showing up as marketing, for showing up in a way that feels generous and it feels in service. So that you show up with consistency. Because people are already looking for you, right, so you've got to show up so they can find you and your business will grow then with with flow and ease. Now, I know how transformation creators feel overwhelmed and helpless when they're trying to do all the things to grow their business. And that's why I structure the personalized roadmap for you to feel empowered to show up with ease and flow and attract your blind clients. So in today's spotlight, my friend Judy Kane of aligned consciousness is here to tell us about overcoming our limiting beliefs. She's the real deal, I had some wonderful time with Judy, and she's helped me through some of my little sticking points. Now her specialty is helping coaches support not only themselves to grow their business, but also supporting them, and their clients to help their clients get through any of the blockages that are contributing to their own lack of momentum. I know that you're going to get some great takeaways from today's conversation. So let's get right to it.
So excited, it is always my favorite thing to do is, you know, the rise above noise community there are so just like the transformation creators, energy healers, Lightworkers mindset people, like the people who understand that we're here for a purpose, and we're here to make a difference in the world. I just it's just, I feel so abundant. And especially when I get to have a one on one and shine a spotlight on somebody who I think is so amazing, like my friend Judy, who's here today. Before I get started, as always, if you guys have heard my videos before, I am going to quickly share where I'm coming from a little bit about me but mainly like where I'm coming from and how I support the people that I do. So I'm going to go ahead and share my screen
kind of hit the play button. But it's only this one, this slide and then the next. And so I think that what's interesting is when Judy and I first connected through the IDEA Lab from on for entrepreneurs with Suzanne Taylor King,
you know, there's there's just such a sharing of energy in that whole community. And what we're doing is making it easier for entrepreneurs in particular, to really hone down to really
get a handle on what it is that's going to get them unstuck in their business. It could be mindset, it could be the things right, like all the things, it could be money, it could be tasks, it could be
tech, whatever it is,
Unknown Speaker 4:03
Susan Finn 4:07
What I feel is that our only true currency in this world of entrepreneurship is our time and our energy. And so to have a way to track where that's going is important to me. So in the rise above noise, I have five pillars.
Each of them
the system helps you to like dig into your core values, dig into what your what you want to do with your business, who do you want to attract, right? So your messaging is going to affect that. So the first thing you'll need to do
not everything here sequential, but this is like what are your core values? Who's your ideal client? What's What are your non negotiables What are your mission? So we talk a lot about that, but did not mean to change that
That's interesting. Let's see, it should go to number two here. There we go core values.
I'm having a day I'm having a Tech Day. I'm gonna get out of here. So you can see the whole thing here.
So your core values, your ideal clients, it doesn't say it here. But I will tell you that number two, is to how are you going to create content? Oh, my gosh, did you all just groan? Oh Ha, creating content? Like, I'll help you with that. Right? How do you create compelling content that speaks directly to the person that you're here to help? How do you write love letters to the person who needs to hear from you? And do you need to do that? Well, yeah, because if you don't mark it, if you don't show up, they can't find you. And you're not serving anyone. Number three, in the rise above noise, process is creating proof of concept, which is your, what does your ideal client want to hear? So they want to know, who have you helped before? So it's your testimonials. It's your recommendations. And it's your case studies. The fourth one is Oh, my gosh, organizing and scheduling your time. You guys, I could spend probably six months on that. In the program, we mostly talk about how are you going to set up your systems for marketing? Like how, what are your schedule is going to be? How are you going to make it easy, what automations can you make so that when you do show up, you're showing up fully as yourself and you're putting the mind trash that we're going to talk about aside. The fifth one is where I spend a lot of time. And that is in keeping in touch. So of course I talk a lot about email. And I talk a lot about Contact Relationship Management, networking, follow up that kind of thing. But there are people who are amazing at sending cards, making phone calls, direct messaging, whatever it is keeping in touch, all of these things things are so that you can show up and be of service I'm gonna stop sharing there, which was kind of a confusing thing anyway, but so what I what I love to do, and what I'm doing in the upcoming Active Learning Community, which I'm just starting to talk about now that I'm so freakin excited about. I can't wait to talk to each and every one of you about it. Personally, what I'm doing is I'm pulling the experts that I've collected in my life where I have a whole backpack of people that it has been with me for so long, and who I'm meeting now who support each of these pillars.
Because we can't do it in a vacuum. We can't do it alone. We are all we're drowning in learning. We're drowning in facts every it's just feels like it's coming at me every time I'm scrolling. I'm like, stop yelling at me, like how do we quiet that learning? And, and come into an area of of knowing, but in the knowing it's to the conversations in the relationship. So that's where I'm headed. I'd love to have a conversation with you about that. But for today, I want to invite you to
experience my friend Judy, Judy, and I just said to Esther today, I can't get by my limiting beliefs. And and you know what? We had a session. I can't wait for another session with her.
He was magical. And I you know what? Out? Here's the thing, Judy, when we did that together?
I was like, yeah, no, I can't. I just can't. And she's like, No, Suzanne, you can stick with me. And and I was like, No, I'm trying. I'm trying I can't Okay. But she, she had me make a breakthrough.
Which I'll share with you guys. Right It was that when I offer value. I mean, that was basically it. There was so much more to that. But each and every one of the entrepreneurs that I work with are offering true value. They're making transformations. I just shared a quote yesterday from Brendon Burchard. I quote him all the time, but what I love about what he says is now more than ever, our world needs people like 2d, like you all show up and make a difference. So let me tell you more about Judy. I'm going to read her official bio here. She's the founder of her company's called aligned consciousness. She helps people identify and transform subconscious beliefs that keep them repeating their ineffective, stressful patterns.
Her clients experience changes that allow them to achieve their goals. With ease and comfort. You can see why we're why we're connected, right? We're all about the ease and the comfort and the joy. She's an author the book
is called your for number four truths, how beliefs impact your life. She's hosting workshops and presents a bunch of group sessions, conferences, podcasts. She's originally from Richmond, Virginia. Now she's living in Tampa Bay, Florida with our friend Tom Brady nearby. And usually she has a rescued cat or dog as part of her household. So when I asked Judy, what is her superpower?
Judy Kane 10:26
And it's true, she says she helps people take out their head trash, that and I know that you've got some upcoming workshops coming up with the same name. Judy, tell me more about the head trash thing. All right. So you know, when I talk about head trash, I'm talking about beliefs that are limiting people that have been in their subconscious, sometimes, usually since their childhood, right? When we come into this world, we have not populated our subconscious very well, it's empty so that we can fill it up. And so until we're seven, we're little sponges running around just creating this subconscious infrastructure, if you will, that is our default system controls 95% of our behavior, it is the way we perceive the world. So therefore, it is our reality. And, and sometimes these are good, and sometimes these don't support our conscious goals. And we don't really know what's in there, all we can see is what's happening in our life. And that's the way to figure out if something is supporting us or not. If it's really hard, if it's not happening, if you see patterns of self sabotage, or uncomfortable emotions, you've probably got subconscious beliefs that are trying to keep you from doing the thing that you want to do.
Susan Finn 11:51
So they helped me understand that a little bit. So we come in as an empty vessel. And then as we move along, we're filling it up.
And we carry those with us. You know, I am asking you because of my two little grandbabies. I'm like, How do I not give them limiting beliefs in their life? Right? Is it affirmations? Is it like, what can we do for our children? Is my first question then, of course, then we want you to talk about entrepreneurs, but I'm being kind of selfish asking you this. Yeah, no, I totally agree. I wish I'd known this when my children were little, um, you do you want children to feel safe. You want them to feel like their love just because of who they are, that they have value
Judy Kane 12:41
in and that they're part of a bigger group, right, that they're in the community, and they're supported there, and that they have an impact on that, you know, and so whatever you can do to make that the primary message
that would go a long ways.
Unknown Speaker 13:00
Okay, so now we're adults.
Susan Finn 13:03
And we are carrying this trash. Yeah.
Unknown Speaker 13:08
Judy Kane 13:10
So, um, you might not be having trash that's keeping you from being productive and getting what you want. But I'm alive. Lot of people have beliefs that are causing them to make all their decisions based on what they're trying to avoid, instead of what they really want.
So, yeah, you know, it might be fear, it might be self worth, it might be all sorts of reasons that that showing up. But decisions are frequently made, because we're trying to not have some consequence. Right? It's, it's rare that people sit down and think about what they really want. It's just they know what they don't want. So they, they go from that, to figure out what they're going to be doing.
Susan Finn 13:59
So in practicality, then would that be sort of like, okay, so So I have this program coming up? And I'm afraid no one's going to sign up for it. And what if nobody likes it versus this program is amazing. People are going to be like, crazy excited about joining my program, where one is like pushing that energy negative and what right like where energy flows? That's where, right that's where you go? Yeah. So is that is that kind of what you're talking about? Absolutely. Because when you talk about it, if your subconscious is doubting its value, that's gonna come across in your body language or your tone of voice or your you know, your eye contact or you know, the words you use. People pick up on that. And so if you don't believe it's got value, they aren't either.
Judy Kane 14:50
It's yeah, so you want the subconscious to agree that yeah, this is a lot of value. And that it's, it's worth trying it out and see
What happens as opposed to not even putting it out there? Because you're too afraid that it might fail?
Susan Finn 15:07
Yes, yes. And yes, but But let's, let's talk about that some more.
Judy Kane 15:13
You guys could see why I love her. Alright, so, Judy, so what? Like, can you give me some examples of stories that illustrate what you're talking about? Sure, um, success. Everybody wants? Well, not everybody. But a lot of people I work with are entrepreneurs. And they come to me because they have something they want to be different with their business. And so, you know, when you look at a business not succeeding the way the person wants it to, yeah, that's a symptom, right, that the business is kind of stalled.
The root cause can be a variety of things. It could be, I worked with one woman who is an excellent coach. And it was her business wasn't going the way she wanted it to. And it turned out she had a subconscious belief that in order for business to be successful, you need to work all the time at it. And her subconscious was keeping her protecting her from having to spend all of her time in business so that she also had time for other priorities in her life.
Once she change the belief that she could have a successful business and have control over the time she spent on that and have a balanced life. Things changed for
I had another person who had he had a belief that
business was only going to be sound if it had a really slow start. Oh, interesting. Yeah. And, and so you know, he wanted sound businesses, his subconscious wanted him to have sound businesses, so it had the brakes on any kind of success, because it wouldn't be sound if it went too fast.
Susan Finn 17:03
Amazing. That makes a lot of sense.
I know so many of us, are our own regulator, right? I'm in a car, which is they call that the governor on the car, where it doesn't let you go too fast. And I know that a lot of us are afraid in some way afraid of success. What if I have to hire people? What if I have, what if I can't get it done? What if?
Judy Kane 17:24
Oh, yeah, the fear of success is it can cost too much like that first person I was talking about, there can be like, all the money beliefs, you know, a lot of times your subconscious doesn't think it's a good idea for you to have more money than you need.
So you know, success is usually measured in money. And so you've got this conflict going on in your subconscious of how about how much you should be earning? Because it's not safe. Or,
you know, you can see self sabotage come up for a lot of reasons that are just keeping you from that success, because your subconscious is afraid of it for one reason or another.
Susan Finn 18:08
So, today, I'm going to ask probably the same thing in two different ways. One is, you've already said subconscious beliefs can be changed, and some of the common fears that people keep people from being successful. So
then how do you, Judy Cane, help people figure that out? Like, how can you help them discover what it is like? What is their limiting belief? What is their a healthy, unhealthy? unhealthy? I guess that's kind of judgmental, but what are their limiting beliefs? What's holding them back is part one. And then I guess you've kind of alluded to it, but we can cover it again. What's What how do you help figure them out with figuring out what's holding them back? And then what can they do about it? All right. So we look for patterns, right? One instance of procrastination does not mean that you have subconscious beliefs that are holding you back, right? But you look for the patterns and relationships and business and you know, any, any place where you would like something to be different, look for the patterns and see what's going on.
Judy Kane 19:19
Once you say that you got a pattern of this thing that you don't want. The first good thing to do a pattern here what you do want, people have a hard time, sometimes defining that they're not used to thinking in those terms, they just want this other thing to not happen, or stop or whatever it is. But so you know, get really clear on the thing that you do want. And then once you know what that is, dive into it and look at what the details are, like try to paint examples of how this is going to look in your life once it's true. And if you can do that
with really good detail, what does it look like? What is it sound like? What do you say into yourself? And most importantly, what are the emotions you experience when this is true for you, um, that can go a long ways to shifting things. You know, I've seen that work with people over and over again, if that doesn't work, um, there are people with me with lots of different modalities out there that can help people change those beliefs. So that would be the next step is if you can't change it yourself. Find somebody who's been out.
I think that would would you have a question from my friend, Deborah, she says, What is the process of discovery? Like? Do you survey them? Do you help help them keep a diary? Hypnosis like paramedic lead? How do you help them figure that out? So the process that I use is called psych K, at the beginning of its like psychology, Psy, CH dash k. And as part of this process, we use muscle testing to communicate with the subconscious and see what's in there. And for those of you who don't know what muscle testing is, some nutritionists use it to figure out what the body needs is a supplement, some chiropractors use it to figure out where to manipulate the body. But it's basically if you were in the room with me, you would hold your arm at the side. And I'd ask you to do that. And your brain would send a signal and your arm would go up. And if I asked you to think of something like and if I pushed gently on your wrist, your arm would stay up because it would be a strong signal. But if I asked you him to think of something you dislike, there's a there's a dip. Yeah, there's a break in the signal or a weaker signal. So you can tell with that, when you're in the room with somebody of you know, when there's something that is distressing, your subconscious? Or if you make a statement that it does not believe such as it's okay for me to have more money than I need? Or if it's not no to a yes, no question. It's a weaker signal, and there's a dip. So when I work with people, it's always virtual, and do the muscle testing for them remotely, it works. I've been doing it like this since 2011. And
that's how you get to it, you know, you kind of zero in on what the thing is what it is you want. Think of, you know, either the emotions that are uncomfortable about what's going on now, or the belief that you want to be true, and you must be tested. And if you find something that is either not true to your subconscious, or is stressing your subconscious out, we stop and we change that thing. And then we go and look for more things that need to change. It's a fast change process. It usually takes less than five minutes to change. Anyone believe
most situations are caused by more than one boy. So
Susan Finn 22:57
one father's works on everything. That's an issue for you. But it's a fast change process. So yeah, so you just go down the list until you know, the blocks are all gone. Amazing. That's amazing. It's amazing to because you did it for me where it was spot on. And actually, last week, I had a not a muscle test. But similar with another friend of mine, Rachel Kaczynski, she did like a pendulum reading on me. And it was very interesting. She was so spot on that it was it was amazing.
So I'm gonna go into that. So
is there anything people who are listening right now
can do to a figure out what we're talking about, right? They don't know, muscle testing, they don't know psych K, other than calling you and setting up a consultation with you? What can we all do as entrepreneurs on the day to day, that's going to help us start changing these patterns that aren't serving us.
Judy Kane 24:08
The best thing is just figure out how you want it to look and get into that experience. But you've all heard about some people, you know, are very convinced that affirmations help them and others are very convinced that they don't. My belief is that the difference is how much they imagine it to be true when they're saying it if they can, you know, you need to actually experience the thing as closely as you can, in your mind, of what you know, how does this feel? What does it look like you know, get into the experience of whatever the thing is that you want.
That that's the easiest way that I know of to try to make a difference with it. And then you know if you know what it is and you know how it's going to look and feel, look, look for ways to take little steps to get there.
You know, you look at the gap and grow,
Susan Finn 25:04
you know, how do you get from here to there? Love that in reminding me of a previous coach who said something similar to me, but I wasn't ready to receive that yet. Right? Your subconscious doesn't know what's true and what's not true, it only knows what you tell it.
Judy Kane 25:20
Yeah, it's not, it's just there. It's the storage view, it's what you think you heard when you were little.
For the most part, you can get new ones at any time, you can have a really impactful experience that happens one time after we aged seven that still is in there and with you, you know, but just most of those beliefs are when you're little.
Susan Finn 25:48
Okay, another question off the Facebook. I'll read it. I'll just read it. So do you? Do you have a list of questions or series of beliefs in order to determine what's going on with this particular person? And so basically, like, how do you Judy know where to start with, with somebody who's sitting right in front of you and go in? I don't know. Well, that's what I did. Deborah, I sat in front of her when I don't know.
Judy Kane 26:12
Right? What my background is in it, management. So I've got
a long history of being able to ask people, What is your system doing now? And what do you want it to do? And trying to get the requirements of that?
So I cannot use that approach. There is not a cam set of questions that I use, but people come in, I say, what's going on? And what would you rather be experiencing. And from there, we narrow it down. Some people know exactly what they want others, we talk through it until they do
that the only thing I do is focus on these beliefs. So I don't do behavior, strategy or accountability. So I work frequently with coaches who as a resource, they'll send me clients that are stuck. And when that has happened, the client and their coach have already narrowed it down a lot to some things. So we can get started on the change part. Quicker the change parts very straightforward. It's getting to the right beliefs that takes can take some time.
Susan Finn 27:20
Oh, that's, that's a great thing. I didn't I don't know if I realized that that other coaches are sending you
some of their clients so that they can can you tell like they've had a hit? They've hit a wall? And so they're going to send you somebody who's going to that you're going to be like, it's not that
much. Yeah, coaches, like they don't pay or they're just not trying? Well, it's, that's not always true. Sometimes it's something that's really hard for the person to do. So yeah, I work with a lot of coaches. That one, I feel like it's almost like holding up a big magnifying glass. And then you get to a place and you're like, Yep, and and then you like go further and like you keep adding to the magnification until you get to that one. I don't have an analogy for that. But that one thing that's, that's yeah. Oh, yeah, that I guess that is it.
Unknown Speaker 28:14
The analogy I've used sometimes with clients is it's kind of like an artichoke it's not even as symmetrical as an onion. But it just kind of pull the leaves off until you get to the center of it, you know, and so it's kind of like that sometimes. Amazing there's so much more I know that you do so much more. Tell me how people can get in touch with you what what I think you have some some stuff coming up to I can put the I'll put the links in here but you might as well just tell us what it is now to sure you won't my website is a good place to start aligned consciousness.com alr G and E D consciousness and
Judy Kane 28:54
I have on there resources for downloading I've got you know, links to programs and and workshops that I do. But I've got a couple of things coming up that are the let's talk head trash series. Those are free workshops, ones coming up next week on the 15th
that it's that one's going to be helping people change some of these beliefs. It's a workshop just designed to help people get good at imagining what those situations look like because sometimes people think that they know what something looks like but they're not really talking visual details. So we'll kind of like you know go through some some practice of of defining those. But I have one of those and one
of let's talk here trash and they rotate on the topic but this coming next week is that one there'll be another one next month it's about coaches with their clients and how to recognize some clues with their amazing I know that our
Unknown Speaker 30:00
A bunch of coaches in the rise above noise community, and I think this would be a really great opportunity for them to have another resource. Because I know how frustrated they get with, they get frustrated not being able to help a client through whatever it is. And of course, at some point, the clients gonna get frustrated as well. So if this was something that could flip the switch that that the coach could move on with their own work. Yeah, well, and I'm also starting up, I'm just launching a membership program for coaches. That's like, a once a month membership thing where we'll explore different topics that can be keeping their clients stuck. And it'll be kind of like half q&a and half mastermind of because, you know, coaches, the coaches need the support to write you know, and they can either be blaming the client when they're stuck, or they can be blaming themselves. And it's usually it's, it's something that's, that's more significant than, you know, just trying or knowing the thing to do.
Susan Finn 31:02
So good. I'm gonna put the link for the IDEA Lab to Judy and I are in our Mastermind and slash
collaborating group with Suzanne Taylor keying in the idea that I'm going to put this in here, when you go in there. Look for Judy's group aligned consciousness, look for the rise above noise. And you can look at all the other amazing
people that are in this group, I have learned so much from so many of our experts and from our community members. And if you're looking for that, like what's that next level, right? Like? How can I, I'm here, it's okay. How can I get to here, this is the community for you. Monthly networking, weekly growth, intentions, daily, people sharing resources on there.
And if you're tired of Facebook, this is a great place to not like if you use if you join, and I see you and I'll send you a video like how to use this. So it doesn't suck, we'll go back to where I started time and energy, like use your time and energy. So strategically make your connections in a very intentional way. And as I did I connected with God, because there was a change I wanted to make in my life. And I hope that you will also reach out to Judy, because she's amazing. Thank you. So good to be with you, Judy. Thank you, for anyone who's if you're listening, if you're watching us on Facebook or YouTube later or something like that, let us know, hit replay or ask us a question or contact either one of us where we're very accessible like you can we're really good at finding ourselves. Alright, God, great to spend time with you today. Thank you so much. Thank you so much. I enjoyed it.
Shut off the recording soon as I find it.
Well, there you have it. I hope you enjoyed this conversation with Judy. As much as I did. It just fascinates me right? That our subconscious doesn't know what's real and what it's not It only knows what we tell it.
So if we can figure out how we want things to look, if we can figure out what success means to us, and we believe it.
And we experience it in our mind, then we're more likely to achieve that thing that we really want. Energy flows where attention goes. And so focus on the successful outcome. Don't focus on the problems that are keeping you away from that focus on the successful outcome. And make sure that you're moving towards that.
I hope you grabbed some other takeaways from today's as well. So as in wrapping up, right? I know that now more than ever,
our world needs our transformation creators, we need you to be successful in your venture to show up and service and make our world and make a real difference in our world. And if our only true currency in this life is our time and our energy, then we need to work at building our practices in a way that we can practice efficiency and flow and set up systems that aren't going to suck our energy that aren't going to suck away what we need so much of to make that difference for our clients. So knowing that people in the rise above noise community can offer
You, strategy ideas support transformations that help you with your business growth and support your resources of time and energy. I rise above noise communities revolutionising how service professionals show up in their marketing to make a real difference in the world. I look forward to seeing you in the rise above noise community