Susan Finn 0:09
Hello there, welcome to this week's rise above noise. So each week I have the honor of shining a spotlight on somebody in the rise above noise community who's making a real difference and helping others with their business growth. If we haven't met yet, let me introduce myself. My name is Susan Finn. I'm a digital marketing strategist with rise above noise with for the past over 15 years I've been working with with transformation creators, that would be energy healers, lightworkers, coaches, creatives teachers, and I'm guiding them with their personal roadmap in their digital marketing journey. Together, we create your own system, for showing up in a way that feels generous and in service so that you can show up with consistency. And then the people who already need you are searching for you will have an easier time of finding you. Your business grows with joy and with flow and with ease. And one of the things that I've learned having worked with my particular niche of clients for these years, many of who are right clued into energy and intuition. I know that there's no one size fits all, when it comes to creating a digital marketing practice for yourself. And we all know that no one wants to be sold at or pushed into practices that won't suit themselves. So in order to truly understand my clients, I found that a practice of active listening is really a win win, because my clients get to feel fully heard and valued and understood, and I get better insights and how I can actually support their business goals. I wanted to learn a little bit more about active listening. It's a thing right, so I invited my good friend Joanne O'Neill, a longtime proponent and teacher of the active listening skill, to offer us all some of her professional insights, I think you're really going to enjoy today's conversation. Let's get right to it. So it is Thursday. And it is the day that I love the best because I get to do the rise above noise spotlight and share somebody amazing with with my community with the rise above noise community. And today we're going to be talking with Joanne O'Neill. And before I do that, what I'd love to do ahead of time is is just review the rise above noise, five pillars of digital marketing, so that when we're talking in these spotlights, you have a better idea. You the audience have a better idea of where in the five pillars were in this model wearing the GPS of digital marketing, what we're going to be focusing on today fits so I'm gonna go ahead and share my screen. She said so confidently until she couldn't find the button just one moment finding the button share screen. All right. So most of you have seen this before.
Susan Finn 3:55
Getting the rise above noise system in the rise above noise process, what I've done is I found it can be chaotic, and it can feel like there's so many things I don't know how they fit together. But when you look at a roadmap, just like when you're in the car at night and your foot and your headlights are just showing you just what you need to see ahead of time. That's how I feel about the rise above noise five pillars. Focus on what you need to get to the next step. And when I when you think about the whole roadmap where you're going, what are the different right like what are the routes? What are the exits you have to take? How do you how do you put your trip together? That's how I figure the rise above noise system is so the first pillar is knowing what your core values are. Who are your ideal clients? What are your non negotiables? Who are you solving problems for? What are the problems you're solving and how do they feel afterwards? And so I feel like when we're talking about active listening today, this is where we're I'm going to plop Today's discussion, active listening, knowing what their ideal clients problems are understanding if you have the, the the goods to fix it for them. And also, I would say we're also going to spend some time here on compelling content. compelling content is what kind of what kind of content are you sharing? And does it address what we just talked about in number one? What are their problems? What do they want to learn about. And so again, active listening is going to clue you in on how to create the compelling content that your clients are going to need from you. Which is going to give you proof of concept by far by helping people and allowing them to share their experience with others. Right, your grip, you're grabbing testimonials, you have case studies, that is part three of the rise above noise pillars. The fourth is, and we've talked about this so much. And there's just so much all the time, protect your time and your energy, your time and your energy are your only true currency, I feel that with all of my heart, and so when you can be very, very strategic, and have a schedule and have your systems in place. That's going to save your time and energy so that you can show up more fully for your clients and for your family and your life. And of course, I spend most of my time in helping people keep in touch. There's so many ways to do that. Right? There are some people that are great on the phone, there are people who are great at sending snail mail, other people are great at setting up lunches and stuff. I'm working in digital marketing. And so I'm going to talk about how do we create those touchpoints through email marketing, and through direct messaging and our messaging on socials. So these five pillars that I love to talk about because they just settle me, they just give me calm, knowing where we're going, and how to get there. All of that is so that. And anybody listening, right, the people in my community are transformation creators. And so all of this is so that they can show up with strategy and with intention so that they can be of service to the people that they need to serve. So here we are back here. Let me make sure that we're looking at okay here. All right, I want to just double check on over on Facebook to make sure that we are showing up properly, because it looks a little bit different on my screen. Stay with me for a minute, guys, if you're with us, let us know that you're with us. Just going to mute myself for a second streaming service. I have to say since COVID. And we'll deal with that. I'm going to mute myself for a second. Okay, looks like we're good. Looks like we're good. All right. So now I get to introduce you to my good friend Joanne O'Neill, and I get to read her official bio for you. And all I have to do is find it a little Wow, I did not know I had this many windows open. You guys stay with me. We're here. Joanne O'Neill. She has been in private practice for 35 years, integrating dynamic psychotherapy, transpersonal vision, Insight dialogue, contemplative practices, quantum energetic healing practices
Susan Finn 8:47
and clinical herbalism in a uniquely holistic approach to emotional wellness. A versatile and creative psychotherapist Jo Ann is certified in psycho synthesis. And she earned her MA in healing arts from Goddard College. She has had extensive training and spiritual psychology at the Concord Institute, Gestalt therapy and psychodrama techniques. She's hospice trained and experienced in grief, bereavement, trauma, and recovery work and energy medicine techniques. In addition, she I mean, this goes on and on and on, but I'm going to kind of hang out here she's also a Reiki to practitioner, like all the things and she's just amazing. We have such conversations, we could talk hours and hours, hours, go off off the rails and just try to come back. But I learned from her every week and I'm so so very grateful that you're here, Joanne. So you're so good to be here. So here's the thing I asked JOANNE What is her superpower? And Joanne told me that her superpower is that she's like a detective. Tell me more about that too, when?
Joanne O'Neil, Holistic Psychotherapist 10:07
Well, one of the things it's so good to be here, Susan, and thank you for that lovely introduction. One of the things I've discovered, being a holistic psychotherapist, which I decided in the late 80s was important because then, my clients, I was a new psychotherapist. And I realized people didn't understand that their physical health impacted their mental and emotional health. I think we know more about that now, although not everyone. And so as I continue to study and study, which is I'm a perennial student, it gives me great joy. When I meet someone new, not only do I listen really deeply to their story, and what brought them to call me, I also, of course, am doing what every herbalist and psychotherapist does, and I'm looking at the person's face and eyes and the way they're speaking and their presentation. And as they tell me what's on their mind, I do some of this in the first session. And if they decide to work with me, we delve more, I will ask them, because I will hear certain things, I'll ask them about their health. I'll ask them if they've had any big losses recently, a lot of people who feel as though they're and are suffering from a kind of depression, that word has become pretty ubiquitous in our society during my lifetime, and of course, there's many, many facets to depression. Some of it is sadness, some of it is in relation to an experience that just happened. But many, many people are actually experiencing a form of grief. And most clients are pretty interested when I suggest that. Because remember, everything I offer is a suggestion. It's another perspective, which to me is the point of really good psychotherapy that I get to offer a different perspective that we can't get one, we're only looking at the perspective of our own stuff. So I feel like part of my job and my great delight is to listen for what else is this client telling me, and it's a kind of reading between the lines. And it's an energetic process. So that's that I could go on.
Susan Finn 12:57
So and I know what the work that you do as a psychotherapist, that has to be a skill you have to have developed. Now, I know too, that you've helped people kind of sharpen up their active listening skills. Right. And I know that you and I have talked about this too, because let's go back right, like, let's just talk let me let me just ask you, what is active listening?
Joanne O'Neil, Holistic Psychotherapist 13:25
Active listening, is being fully present, actually being learning how to be quiet when then ask a question, and then let the person speak. Because I have found that most people really want to tell a story. And how often do we do that with each other any longer. So when I'm actively listening, I'm fully present. There's no judgement. I don't interject comments, I just let them talk. And the non judgmental piece is active, right? Like I have spent many, many years learning how to be non judgmental in all areas of communication, which is an art form that one has to work at all the time. And it's a tricky time in our culture, with people not being very easily capable of hearing each other when they have different viewpoints. And I think it's a time for people to really get good at active listening, because it's never just about this or that we're very complex beings. So, active listening is really about being fully present and very quiet and still While you are listening,
Susan Finn 15:04
I think so it's so interesting because I'm listening to you. And I'm like, Okay, I'm going to have to ask another question. Because I know that's not that's part of it when you're in a situation with a client, so you have clients that you're going to give advice to I have clients I'm going to give advice to, it's easy to say, Oh, I know exactly what you need to do. Take three of these, do this thing, do that thing. But that's not necessarily where they're at when they first come to us. Right? They, everybody wants to be fully heard. Yes. And one of the things that I do is when I have a discovery call with a with a potential client, or somebody I haven't met yet, is I take the call as a as a phone call, instead of a zoom call. Because I'm watching you, Joanne right now. And I'm like, Oh, my God, those plants are amazing. How did she get those plants to grow on what is on her bookcase right now and it's in her hair pretty and look at the pretty neck like I'm doing the things. But when I'm on the phone with somebody, I am just listening, I have my eyes closed or I have my notebook here. And I am just listening and I have sent them everything they need to know about me first so that we can really spend the time on them. And I have found that that resonates very well on both ways. A they feel very heard and I'm able to there's so much right there's so much chaos in their life. And I would imagine with your clients too, they just feel like they've got to sift it out and see what it is and it feels untenable. But if you can do that for them if you can tweeze out one thing, what I hear
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