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Storytelling Has The Power To Attract More Business :: Ed McDonough

Season #1

Storytelling!

It's your BEST tool for attracting and converting clients.

"Case Studies and Storytelling" tick off 4 of the 5 Rise Above Noise pillars:

~ You are speaking to your ideal client

~ You are creating compelling content

~ You are providing proof of concept

~ You are keeping in touch.

 

How Do Success Stories Engage Your Audience?

Unlike testimonials (which are fantastic marketing tools), Case Studies do three things:

✓ They shape the reader's perception by illustrating how your company helps clients solve a problem or achieve their goal.

✓ They allow the reader to see themselves getting the same results.

✓ They add third-party validation (social proof) to back-up your marketing claims.

In today's spotlight, Ed shows us how to combine storytelling with a time-honored formula to create case studies (stories) that engage your audience, generate new leads, and close more deals.

TAKEAWAYS:

~ A well-written case study will clearly show how YOU solved a problem for someone just like the reader.  Allow the reader to see themselves getting the same results.

~ Your case study is evergreen and can be used in a bunch of different, effective, ways.

~ Consider a 5-part sequence delivered over a 16-day time period

Grab Ed's Case Study Marketing Guide https://casestudymarketingguide.com/ 

________________

 

Rise Above Noise Resources:

~  Join the Rise Above Noise Facebook Group:  bit.ly/riseabovenoise-fb 

~ Here are the Rise Above Noise Resources. riseabovenoise.com/goodies 

~ Schedule a free discovery call with Susan: bit.ly/rise-clarity-20  

~ Create your Automated Email Welcome Series THIS MONTH. riseabovenoise.com/done 

~~ Rise Above Noise - 5 Pillars

riseabovenoise.com/blog/digital-marketing-roadmap 

 

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