Wednesday
October 14
12:00-12:45 PM EDT
Landing Pages - What, Why, and How
A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location.
Once they’re on your landing page, users are encouraged to take an action, such as joining your list or buying your products. If the user takes the specific desired action, then your landing page has succeeded in getting them to convert.
In this free webinar, you will learn:
- What an effective landing page is and how it’s different from your other website pages
- Why landing pages are a crucial component for successful marketing promotions
- The essential elements of a successful landing page
- Resources to help you more easily create an effective landing page
- How to follow up and nurture your newly acquired leads so they become ongoing customers
Your Presenters
Deb Goeschel
Owner & Creative Director,
Message Artist
With an extensive creative background – writing, editing, acting, photography, yoga, and graphic and web design – Deb brings a unique, creative, and strategic focus to brand messaging and content strategy and creation. Message Artist serves small- to mid-sized businesses ready to scale up, start-ups, and growing non-profits in need of marketing assistance from branding to websites. She serves as VP of Communications for the Randolph Chamber of Commerce, is a member of the South Shore Women’s Business Network, and is a wiseHer expert.
Susan Finn
Digital Marketing Strategist
Rise Above Noise
Susan's "Big Idea" is:
"If you can be seen, you can change the world".
Susan guides heart-centered entrepreneurs to save time, protect their energy, show up with consistency in online channels to grow their business past 'word of mouth'. She believes that marketing with a sharing mindset allows you to follow the plan in a way that feels natural and generous. The Rise Above Noise Signature System allows you to show up for those who are already searching for you.
